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Sr Digital Marketing Manager
Sr Digital Marketing ManagerImperative Care • Campbell, CA, US
Sr Digital Marketing Manager

Sr Digital Marketing Manager

Imperative Care • Campbell, CA, US
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Job Title :

  • Sr Digital Marketing Manager Location : This position is based in our Campbell, California offices.
  • This position is hybrid and full-time   Why Imperative Care?
  • Do you want to make a real impact on patients?
  • Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care.
  • Every day, the technologies that we develop at Imperative Care directly impact human lives.
  • Our focus is on the needs of the patient, and they come first in everything we do.
  • What You’ll Do As the Senior Digital Marketing Manager, you will be a key architect of Imperative Care’s digital presence and a foundational builder of our marketing capabilities.
  • You will be responsible for building a scalable and sustained digital marketing ecosystem, evolving our foundational capabilities into a best-in-class function.
  • This role is a unique opportunity to lead the charge in developing and executing comprehensive digital marketing strategies to reach and engage our diverse target audiences, including interventionalists, surgeons, hospital staff, and administration.
  • This role drives the amplification of Imperative Care’s brand visibility across channels and supports commercial initiatives through data-driven strategy and execution.
  • You will work in close partnership with the rest of the Marketing Communications team and Marketing team.

Digital Strategy & Execution :

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement.
  • Manage and optimize all digital marketing channels, including SEO / SEM, paid social media, email marketing, display advertising, and website optimization.
  • Develop and execute targeted campaigns for defined audience segments (physicians, staff, fellows, hospital administration, etc.).
  • Utilize marketing automation tools to nurture leads and personalize customer journeys.
  • Data-Driven Analytics & Optimization :

  • Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness.
  • Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates.
  • Lead A / B testing and experimentation across digital channels to improve conversion rates and campaign performance.
  • Integrated Campaign Management :

  • Work in close partnership with the Marketing Communications Manager to execute integrated digital campaigns that are cohesive across all channels and aligned with the broader marketing calendar and commercial goals.
  • SEO / SEM Management :

  • Develop and execute SEO strategies to improve organic search rankings and drive website traffic.
  • Manage SEM campaigns, including keyword research, ad creation, and budget optimization.
  • Stay current with the latest SEO / SEM trends and best practices.
  • Paid Social Media & Digital Advertising :

  • Execute paid social media campaigns across relevant platforms (LinkedIn, X, etc.).
  • Manage digital advertising budgets and optimize campaigns for maximum ROI.
  • Identify, test, track, and analyze metrics across digital advertising opportunities.
  • Email Marketing & Lead Nurturing :

  • Develop and execute email marketing campaigns to nurture leads and engage existing customers.
  • Segment email lists and personalize content based on audience demographics and behavior.
  • Track email marketing performance and optimize campaigns for maximum engagement.
  • Website Optimization :

  • Collaborate with Marketing Communications and our agency partners to optimize website content and user experience.
  • Implement strategies to improve website conversion rates and lead generation.
  • Ensure website content is aligned with SEO best practices.
  • Strategic Collaboration :

  • Serve as the primary digital liaison for the marketing department, working in close partnership with key stakeholders to amplify audience and product strategies.
  • Collaborate with the Marketing Communications team to translate audience-specific marketing plans into effective digital execution and ensure product messaging and value propositions are consistently reflected across all digital touchpoints.
  • Compliance :

  • Ensure all digital marketing activities are compliant with relevant regulations and industry standards, including HIPAA and advertising regulations for medical devices.
  • What You’ll Bring
  • Bachelor's degree in marketing, business, or a related field.
  • Minimum of 5-7 years of experience in digital marketing, preferably in the medical device, healthcare, or technology industry.
  • Proven track record of developing and executing successful digital marketing strategies.
  • Strong understanding of SEO / SEM, paid social media, email marketing, and website optimization.
  • Proficiency in Google Analytics, CRM systems (e.g., Salesforce, HubSpot), and marketing automation tools.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience in medical device space is a major plus.
  • Experience marketing to physicians and hospital executives is a major plus.
  • Employee Benefits include a stake in our collective success with stock options, bonus, competitive salaries, a 401k plan, health benefits, generous PTO, and a parental leave program.
  • Join Us!
  • Imperative Care Salary Range $163,000 – 177,000 annually Please note that the salary information is a general guideline only.
  • Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, and internal equity, as well as location, market and business considerations when extending an offer.  As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.   The use of external recruiters / staffing agencies requires prior approval from our Human Resources Department.
  • The Human Resources Department at Imperative Care requests that external recruiters / staffing agencies not to contact Imperative Care employees directly in an attempt to present candidates.
  • Complying with this request will be a factor in determining future professional relationships with Imperative Care.
  • Imperative Care will not accept unsolicited resumes from any source other than candidates themselves for either current or future positions.
  • Submission of unsolicited resumes in advance of an agreement between the Human Resources Department and the external recruiter / staffing agency does not create any implied obligation on the part of Imperative Care.
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