Marketing Technology & Data Specialist - Spectrum Reach

Marketing Technology & Data Analyst - Spectrum Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

Summary

The Marketing Technology & Data Specialist is a strategic, hands?on role supporting both the current roll?out of advanced demand generation initiatives and ongoing modernization of Spectrum Reachs full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI?supporting execution, and campaign executionensuring cross?functional agility and readiness for future innovations.

Duties & Responsibilities

• Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
• Assist with setup and enhancement of marketing, sales, and customer experience workflowsleveraging first? and third?party data, segmentation, targeting, measurement, and reporting.
• Build and manage rule?based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross?channel activationwhile supporting additional transformation projects over time.
• Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
• Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvementdriving new approaches for audience targeting and lead optimization.
• Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
• Document workflows and build playbooks to support adoption, training, and scale across various functional groups.

Qualifications

Preferred Experience

Benefits

Here, our employees dont just have jobs, theyre building careers. Thats why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well?being at every stage of life.

EEO Statement

Were committed to growing a workforce that reflects the customers and communities we serve providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.

#J-18808-Ljbffr