Manager, Social Media

Overview

The Social Media Manager will be responsible for leading day-to-day content planning, publishing, and engagement across Planet Fitness social channels. This role will require a deep understanding of platform behavior, cultural trends, and emerging formats, with the ability to translate those insights into actionable creative briefs, strategic recommendations and content suggestions that resonate with our community.

This person will be expected to stay ahead of what’s relevant online, proactively identify opportunities for the brand, continuously monitor KPIs to inform optimization, and help guide real-time and evergreen content development in tandem with the community management team. This position will work closely with internal stakeholders and external creative partners to ensure Planet Fitness shows up in a way that is timely, thoughtful, and aligned with our broader brand goals.

This role will be based out of our Hampton, NH or future Boston, MA office and will be expected to follow our hybrid work schedule.

Responsibilities

• Lead the planning, publishing, and optimization of content across all national Planet Fitness social media platforms for organic and paid.
• Manage the master content calendar in alignment with broader brand, campaign, and promotional timelines.
• Be the voice of our consumer in social through proactive collaboration across the marketing department and other internal teams.
• Translate brand and business priorities into actionable briefs for creative, influencer, and agency partners.
• Work with social and public relations teams to create a more robust real-time, trending social strategy, ensuring that content is created, branded, and posted within 24 hours to remain relevant and timely.
• Act as an expert on current social media trends, practices, and technologies in content development and keep a pulse on emerging social platforms.
• Advocate for Planet Fitness in digital communities across the nation and search for real-time social media opportunities to engage with our audiences.
• Identify and recommend brand and creator partnerships that support our objectives. Assist with vetting and approval process for influencers and creators.
• Review patterns to identify areas of future focus and strategies. Track, analyze, and report on content reception, feedback from audience, and social growth metrics.
• Work collaboratively with external social media analysis team to set, track, and analyze social media goals and successes on each platform to measure and increase impact.
• Maintain working knowledge of graphic design, 15-second video, and photography to create real-time social content.
• Serve as an on-the-ground social content creator & producer during major national events such as New Year’s Eve in Times Square.
• Travel to local Planet Fitness clubs to capture fun, in-club content, as needed, to keep our social subject matter unique to PF.
• Lead proactive outreach and management of UGC usage requests.

Qualifications

Perks

Note to Applicants :  We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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