Lead Product Marketing Manager (Contract)

Lead Product Marketing Manager (Contract)

Want to help us help others? We're hiring!

GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causesfor themselves and each other. Together, our community has raised more than $40 billion since 2010.

We're looking for a strategic, collaborative, and execution-oriented B2B Senior Product Marketing Manager (PMM) to help shape the product experience, drive go-to-market strategies, and influence roadmap development for our PLG + SaaS products. This is a contract position of 6+ months with an opportunity to extend beyond that pending business priorities and performance in role.

You'll work cross-functionally across Product, Growth, Sales, Customer Success, and Marketingacting as the connective tissue to ensure we're building, messaging, and delivering products that resonate with both end users and buyers. In addition to running point on key product launches, you'll be a thought partner to product and design, a feedback loop from the field, and a key player in positioning our product in a constantly evolving market.

You'll lead GTM strategy, influence roadmap decisions with qualitative and quantitative insights, and ensure our internal teams are equipped to drive adoption, conversion, and expansion. In short : you'll help shape not just what we say, but what we do, in a company that puts product at the center of growth.

The Job

Go-to-Market Strategy & Execution

• Lead go-to-market strategy and launch for key products in our P2P Fundraising solution portfolio.
• Assist with alpha and beta programs, including sourcing customers and gathering structured feedback to influence roadmap and messaging.
• Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.
• Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions.

Strategic Product Influence

Positioning, Messaging & Content

Cross-Functional Collaboration

Feedback Loops & Operational Excellence

You

We live by our core values : impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The hourly pay rate for this contract position is : $69.00 - $104.00 per hour. Due to this being a contract position, this individual will not receive benefits or equity. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.