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Digital Content Specialist

Digital Content Specialist

ICONMAAda, MI
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Our Client, a Manufacturing and Distribution Facilities company, is looking for a Digital Content Specialist for their Ada, MI location.

Responsibilities :

  • Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
  • Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
  • Submitting use cases and other supporting artifacts for review and approval.
  • Scheduling creative downloads and updating content briefs.
  • Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
  • Conducting in-depth QA of emails in each language, for all ANA markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
  • Providing insight and explanation to stakeholders on CRM platform capabilities.
  • Tracking campaign progress (activities, milestones, deliverables) and the estimation / re-estimation of work as necessary.
  • Sending final CRM creative to internal stakeholders for reference.
  • On-call support for end-of-month email communications to the field.
  • On-call support / to coordinate urgent communications per established protocols
  • Backup for the email coordinator.

Requirements :

  • AA / AS, BA / BS Marketing or equivalent certification in Communications or a related field.
  • Minimum years’ experience in Communications or a related field
  • Basic knowledge of CRM.
  • Ability to resolve routine problems.
  • Ability to perform tasks and support projects under close supervision.
  • An ideal candidate will have experience with content localization, project management and Workfront / Monday platforms
  • You must possess a strong understanding of communication and email marketing principles, triggered campaigns, and A / B testing to drive business results and optimize performance.
  • Ability to collaborate with internal partners and external vendors to complete projects.
  • Communicate effectively with colleagues, and internal and external clients.
  • Experience with organizing, prioritizing, and managing competing demands and fluctuating workloads.
  • Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
  • Problem-solving and follow-through skills.
  • Significant organizational and prioritization skills, and ability to work independently and as a team member.
  • Professional level interpersonal and administration skills.
  • Why Should You Apply?

  • Excellent growth and advancement opportunities
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    Digital Content Specialist • Ada, MI