Senior Marketing Consultant, Rental

Career Area : Marketing

Job Description :

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Summary :

This position has an incredible opportunity to have a broad impact on Caterpillars future and leave a lasting legacy on the company.

This position offers a unique opportunity to shape Caterpillars future by driving the global adoption of VisionLink Full Fleet solutions within dealer-owned Service and Rental Fleets. As the Global Dealer Service and Rental Fleet Adoption Manager you will lead the development and execution of the Rental Strategy partnering directly with dealers to convert their entire fleet portfolio to VisionLink. Your work will have a broad impact enabling dealers to leverage advanced digital capabilities and streamline fleet management ultimately supporting Caterpillars commitment to innovation and customer success.

What You Will Do :

• Champion the global rollout of VisionLink Full Fleet solutions working directly with dealers to convert their Service and Rental Fleetsincluding non-powered and non-Cat equipmentinto the VisionLink ecosystem.
• Design and implement a comprehensive Rental Strategy that accelerates dealer adoption aligns with Caterpillars business objectives and supports long-term growth.
• Collaborate closely with dealers to guide them through the integration process ensuring seamless onboarding and maximizing utilization of VisionLinks advanced digital capabilities for fleet management.
• Simplify and promote the VisionLink portfolio partnering with regional Technology Sales Representatives and cross-functional teams to drive awareness and understanding of VisionLink offerings.
• Align business objectives across divisions influence global team members and build strong industry relationships to expand VisionLink usership and revenue.
• Drive go-to-market activities including marketing campaigns financial planning deployment readiness and the collection and analysis of dealer and customer feedback to inform future strategy.
• Track adoption metrics identify opportunities for improvement and develop business cases to support strategic growth and continuous improvement.
• Regularly solicit feedback from dealers and customers acting on insights to enhance the VisionLink experience and address evolving needs.
• Build and maintain relationships with key industry stakeholders including dealerships customers suppliers and associations to foster strategic alliances and partnerships.
• Provide guidance and support to dealers and internal teams throughout the change management process ensuring successful transition and sustained adoption.

What You Will Have :

Consideration for top candidates :

Additional Information

#LI

Summary Pay Range :

$144960.00 - $217320.00

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

Medical dental and vision benefits

Paid time off plan (Vacation Holidays Volunteer etc.)

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Health Lifestyle Programs

Employee Assistance Program

Voluntary Benefits and Employee Discounts

Career Development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Adoption benefits

Tuition Reimbursement

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates :

December 4 2025 - December 14 2025

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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Required Experience :

Senior IC

Key Skills

Sales Experience,B2B Sales,Marketing,Pardot,Financial Concepts,Marketing Automation,Media Planning,Salesforce Marketing Cloud,Multichannel Marketing,Social Media Management,negotiation,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 144960 - 217320