Work with Instagram Comms team to support product priorities, primarily focused on the creator audience.
Lead media strategy and execution for product updates and launches across Instagram and Edits, with a focus on creator-led media, creators and social publishers.
Support comms initiatives with press outreach, creator engagements and social opportunities to reach target audiences.
Represent comms on cross-functional working teams, providing comms input for go-to-market plans, strategy, and tactics.
Build and manage deep relationships with consumer / tech reporters, beat reporters, and new media outlets that reach creators directly.
Minimum Qualifications
4+ years experience in PR, journalism, social media, or relevant field
Direct product comms experience, with cross-functional collaboration
You understand the consumer / creator and tech media landscape and can build + maintain relationships with key press relevant to Instagram; knowledge or experience working with youth culture reporters a plus
You aspire to find new, exciting ways to tell product and trend stories in next-gen publications and on social media platforms
Strong writer with experience writing press statements, blogs, narratives and social copy
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Manager Communication • Los Angeles, CA, United States
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