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AVP/Corporate Communications
AVP/Corporate CommunicationsCommunity Financial Credit Union • Plymouth, MI, United States
AVP / Corporate Communications

AVP / Corporate Communications

Community Financial Credit Union • Plymouth, MI, United States
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Who We Are :

At Community Financial Credit Union, we believe in more than just banking, we believe in people. We are looking to build a community of forward-thinking team members who share our values towards providing exceptional member experiences and financial empowerment through our best-in-class products.

We've been recognized as one of the Regional Best and Brightest companies for the last 20 years and nationally recognized since 2018. We have been certified as a Great Place To Work since 2023 and as of 2024, we were also recognized as the Best and Brightest in Wellness , reflecting our deep commitment to our team members and the communities we serve.

About the role :

The avp / corporate communications leads the development and execution of our strategic internal and external communications to strengthen our reputation, engage our employees and members, and ensure our brand voice shines across every touchpoint. Reporting to the chief of staff, this role oversees corporate messaging, media and influencer relations, crisis communication, and high-impact internal communications to deliver consistent and compelling narratives to our employees, members, and communities.

This is a high-visibility leadership role that combines the art of storytelling with the science of strategy, balancing executive-level messaging, grassroots community engagement, and brand-aligned internal communications. The avp / corporate communications will be both a trusted counselor to senior leadership and an authentic public face of the organization in the communities we serve.

This position has a starting annual rate of $115,500 but your offer amount may be increased with relevant work experience and transferable skills.

A Day in the life of an AVP / Corporate Communications can look like :

  • Develop and implement a unified communications strategy aligned with our mission, vision, and values.
  • Serve as the organization's storyteller, crafting messaging that connects emotionally and resonates across diverse audiences.
  • Ensure internal and external communications reflect our brand voice, culture, and community impact.
  • Lead an internal communications strategy that informs, inspires, and connects team members at all levels.
  • Manage leadership communications, company-wide updates, and signature team member events.
  • Partner with our People Team and other departments to support change management and promote engagement.
  • Oversee earned media strategies to enhance brand visibility and credibility.
  • Provide support to our president & ceo for major initiatives and community partnerships communications.
  • Represent the organization at community events, industry conferences, and local engagements.
  • Develop and lead proactive and responsive crisis communication plans.
  • Monitor media and social channels for emerging issues, advising leadership on response strategies.
  • Foster a culture of creativity, accountability, and continuous improvement.
  • Perform other duties as directed by leadership.

What you bring to the table :

  • Bachelor's degree in Communications, Public Relations, Marketing, or related field.
  • Minimum 8 years of progressive experience in corporate communications, public relations, or media relations.
  • 6-8 years of leadership experience.
  • Proven track record in internal communications, brand storytelling, and media engagement.
  • Exceptional writing, presentation, and interpersonal skills.
  • Experience serving as a trusted advisor to senior leadership.
  • Demonstrated ability to manage complex communications challenges with discretion and judgment.
  • High ethical standards, integrity, and professionalism.
  • You might also have :

  • Master's degree in a related field.
  • Financial services, cooperative, or community-focused industry experience.
  • Familiarity with omnichannel communications strategies, including digital, social, and in-person engagement.
  • Experience in advocacy or public affairs communications.
  • We believe in creating a Culture of Belonging guided by our core values : Relentless Care, Hustle & Grind, Huzzah! and Curiosity.

    As a team member of Community Financial, you'll enjoy :

  • Comprehensive medical, dental, and vision plans
  • Four weeks of PTO for all full-time team members
  • Up to 12-weeks paid paternity / maternity leave
  • Lifestyle Accounts to help with your personal wellbeing
  • Family Health Benefits
  • Paid time off to observe all Federal Holidays
  • Flexible work options, including flex scheduling and work from home for many positions
  • A generous 401k match
  • Numerous employee engagement activities
  • Community Resource Groups
  • Paid time off for occasions such as volunteering, caregiving, and family events
  • Contact / application information :

    If this description appeals to you, please submit an application! A member of CFCU's Talent Acquisition Team will be in contact with you shortly!

    Equal Employment Opportunity Policy :

    Community Financial Credit Union is an equal opportunity employer (M / F / D / V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.

    Disclaimer :

    This job posting highlights some of the most critical responsibilities and requirements of the position. There may be additional duties and responsibilities that are not listed above. A Talent Acquisition Specialist will be sure to discuss the role in further detail should your application be selected to move forward.

    Please note that Community Financial Credit Union does not involve Artificial Intelligence (AI) when evaluating applications. Applications for this position are reviewed by a member within the Talent Acquisition team. We are dedicated to providing an equitable and thorough review of all submissions and look forward to additional connection as the recruitment process continues!

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