Associate Paid Media Director (Midwest + Mid-Atlantic)

Please Note : To best support our clients and teams, this role is open to candidates who live in the Central or Eastern Time Zones . Because we work closely with partners in these regions, being in closer proximity helps us stay connected and collaborative. Occasional travel to client locations or team events may also be part of the role.

About Us

At Madden, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang : full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You're a seasoned paid media pro who loves the thrill of crafting data-driven campaigns that deliver jaw-dropping results. With 5+ years of experience in paid media (Google Ads and Meta Ads are practically your best friends), you've mastered the art of orchestrating complex, multi-channel campaigns-bonus points if you've worked with DMOs (Destination Marketing Organizations). You're the type of person who can look at a client's goals and instantly envision how to translate them into a killer media strategy. And when the market shifts or budgets evolve? No sweat-you adapt with ease.

Leadership is in your DNA. You've led teams, mentored colleagues, and maybe even inspired a happy dance or two after a successful campaign. Analyzing data, presenting insights, and delivering top-notch performance reports are all in a day's work for you. Plus, you have a knack for turning those reports into actionable strategies that keep clients and colleagues alike wowed.

Above all, you thrive in a collaborative, fast-paced environment where creativity, innovation, and a passion for the travel industry collide.

About This Job

As our Associate Paid Media Director , you'll step into a key leadership role on one of our regional agile teams, working hand-in-hand with Destination Marketing Organizations to craft and execute high-performing media strategies. You'll oversee everything from strategy and planning to execution, optimization, and performance analysis-keeping our paid media campaigns ahead of the curve.

Here's what you'll be doing :

• Lead the way : Steer your regional agile team in developing and executing integrated media strategies tailored to our travel industry clients.
• Campaign whisperer : Oversee the planning, execution, and optimization of multi-channel paid media campaigns across digital and traditional platforms.
• Platform powerhouse : You know your way around every media platform like a pro, from Meta and Google to CTV, and beyond. You're the go-to for troubleshooting, optimizing on the fly, and showing junior teammates the ropes.
• Trend tracker : Stay sharp on industry trends, emerging technologies, and evolving best practices, bringing fresh ideas and innovation to every strategy you touch.
• Collaborator-in-chief : Partner with the Senior Media Director to scale strategies, budgets, current campaigns and brainstorm for creative media ideas for pitches.
• Insight guru : Dive deep into campaign data, uncover performance stories, and translate insights into smart optimizations and forward-thinking recommendations.
• Team builder : Mentor and empower your team to grow their expertise, experiment with new ideas, and stay ahead of the curve in an ever-changing media world.
• Travel : Willing and able to travel for this role every other month.

This is a chance to combine your love for media strategy with your passion for the travel industry. From client ROI to team success, you'll be at the forefront of what keeps our campaigns thriving and our clients coming back for more.

What You'll Get from Us

We see your success as our success. When you join our team, you'll get :

Don't Meet Every Requirement?

That's okay! At Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like :

Round 1 : A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2 : An interview with some of the awesome teammates you'll collaborate with.

Round 3 : A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note : Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up : At this time, we do not offer Visa sponsorship or relocation services.

Madden Media is an Equal Opportunity Employer. #LI-REMOTE