Marketing Manager Job at CAN Community Health in Saint Petersburg

Description

CAN Community Health is the nation's premier resource in ending epidemics with a mission of empowering wellness, has an exciting opportunity for a Marketing Manager.

We are looking for someone who is passionate about serving the needs of individuals impacted by HIV, Hepatitis C, STI's, and other infectious diseases. You will become part of our professional team that drives home our Company's Mission and Values. We offer a good quality of life with an excellent daytime schedule, competitive pay with a bonus plan, premiere benefits package with a retirement plan with a generous company matching contribution. We have received recognition in 2025, 2024, 2023, 2022, 2021, 2019, & 2018 NPT's Best Non-Profit to Work for Award.

CAN is a Drug-Free Workplace. All potential hires will be required to take and clear a pre-employment drug screen upon job offer.

You can find out more about us by visiting our website at Apply Today!

Salary : Starting at $73,000 - 92,000 annually based on experience.

Must be able to pass a Level I background check (a Level II background may also be required).

Statement of Purpose

The Marketing Manager at CAN Community Health is responsible for shaping and managing the organization’s brand identity to ensure it reflects its mission of empowering wellness through compassion, community, and care. This role oversees brand development, positioning, and consistency across all marketing and communication efforts. The Marketing Manager collaborates with internal teams and external partners to drive impactful campaigns, enhance brand awareness, and strengthen CAN Community Health’s reputation as a leader in ending the HIV epidemic.

CAN Values

• Recognize and affirm the unique and intrinsic worth of each individual.
• Treat all those we serve with compassion and kindness.
• Act with absolute honesty, integrity, and fairness in the way I conduct my business and the way I live my life.
• Trust my colleagues as valuable members of our healthcare team and pledge to treat one another with loyalty, respect, and dignity.

Essential Functions

1. Marketing Strategy & Campaign Execution –

a. Assist in the development and implementation of annual marketing plans aligned with organizational goals and patient growth strategies.

b. Manage the execution of campaigns across digital, print, and community channels, ensuring brand consistency and measurable impact.

c. Collaborate with clinical teams, community engagement, and development to create targeted outreach strategies for priority populations.

d. Support marketing initiatives for clinic openings, awareness campaigns, advocacy events, and fundraising programs.

2. Digital Marketing & Communications –

a. Manage content and updates for CAN’s website, email marketing platforms, and social media channels.

b. Oversee paid digital campaigns (Google Ads, social media advertising, etc.) in partnership with external vendors or internal teams.

c. Track and analyze digital performance metrics, providing regular reporting and insights to leadership.

d. Optimize content for search engine visibility, user engagement, and accessibility.

3. Brand Management –

a. Develop, edit, and distribute marketing collateral including brochures, flyers, newsletters, press releases, and presentations.

b. Ensure all materials and communications align with CAN’s brand guidelines, tone, and messaging standards.

c. Partner with creative services and external vendors on multimedia assets including video, photography, and graphics.

d. Support storytelling initiatives by highlighting patient stories, program impact, and organizational achievements.

4. Community & Event Marketing –

a. Support marketing efforts for national and local community events, conferences, and health fairs.

b. Develop promotional strategies and materials to drive attendance and engagement at events.

c. Collaborate with the Community Engagement team to align outreach and marketing strategies with local initiatives.

d. Assist in sponsorship activation and recognition through marketing and promotional deliverables.

5. Data, Reporting & Evaluation –

a. Maintain dashboards and reports to evaluate the effectiveness of marketing campaigns and strategies.

b. Use data insights to refine targeting, improve outcomes, and support decision-making.

c. Ensure compliance with nonprofit and healthcare marketing standards, including HIPAA and ethical communications guidelines.

Supervisory Responsibilities :

Other Duties :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of an employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Requirements

Education / Professional

Competencies

Knowledge, Skills and Abilities Required

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, audio visual, telephones, photocopiers, filing cabinets and fax machines.

Physical Requirements

Expected Hours of Work

Travel

Travel is primary during the business day, although some out-of-area and overnight travel may be expected. Must be able to operate a motor vehicle and have valid insurance and driver’s license.

CAN Community Health is an equal opportunity employer that is committed to diversity and values the ways in which we are different. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

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