Marketing Manager - Sustainability & Ingredients

Work Shift : Day

Pay Type : Salary

Hourly Rate (if applicable) :

N / A

Targeted Base Salary Range (if applicable) :

$103,000.00 - $133,700.00

JOB OVERVIEW :

Blue Diamond Growers-the world's largest almond company and a cooperative owned by nearly 3,000 farming families-is seeking a Marketing Manager -Sustainability & Ingredients to lead global business strategies. This role will be responsible for positioning sustainable service offerings, driving demand, and accelerating growth across value-added ingredient sales. The successful candidate will champion Blue Diamond's sustainability story to create customer value and strengthen strategic relationships.

RESPONSIBILITIES :

ESSENTIAL JOB FUNCTIONS

• Working with agencies, develop and execute multi-channel, performance-focused marketing campaigns across paid, owned, and earned media for almond ingredients.
• Partner with Sr. Manager to integrate sustainability into ingredient business's value proposition. Oversee integrated marketing plans that embed sustainability as a competitive advantage.
• Serve as a subject matter expert in sustainability-related customer-facing meetings. Coordinate cross-functional responses to customer sustainability surveys and inquiries to ensure effective communication and resolution.
• Collaborate with internal stakeholders on competitive analysis related to ingredient sustainability.
• Manage trade shows and other marketing events, including pre-show promotion, booth messaging, sponsorship, and post-event lead management.
• Plan, launch, and optimize advertising initiatives across digital and trade marketing channels.
• Lead social media strategy with a focus on LinkedIn for B2B engagement and thought leadership.
• Build and manage a robust content calendar to support demand generation and awareness on the ingredient brand, products, and sustainability.
• Manage marketing automation and CRM tool to support lead generation and nurturing programs.
• Optimize email drip campaigns to move leads through the marketing funnel.
• Measure, analyze, and report on campaign effectiveness-track KPIs such as traffic, conversion rates, engagement, and ROI.
• Secure editorial coverage, press opportunities, and advertorial placements. Identify opportunities to support sustainability ratings and rankings for Blue Diamond Growers and deliver them to internal stakeholders.

MINIMUM JOB REQUIREMENTS

Total minimum number of years of experience required in lieu of degree

PREFERRED SKILLS AND EXPERIENCES

SUPERVISORY RESPONSIBILITIES

PHYSICAL DEMANDS

While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and virtually; use hands / fingers repetitively to handle, feel or operate standard office equipment

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Employees work under typical office conditions, and the noise level is usually quiet.

WHY BLUE DIAMOND?

In addition to working at the world's largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .

Grow your career. Partner with us. We Are the Almond People!

Ready to get started ? Apply now!

Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer. BDG provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information. BDG also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.