Product Manager - Controls

Product Marketing And Management

This position leads the product marketing and management strategy and activities for product positioning and competitive differentiation across all stages of the buyer and customer journey. This includes marketing campaigns, promotions, content, sales collateral and training to support awareness and product benefit messaging to the customer base. This position is also responsible for managing and leading business developers for specific product categories to ensure exceptional product knowledge, logistical and system management, and pricing tools for assigned products.

Primary Responsibilities

• Manage and lead business developers for profitable growth of defined product segments.
• Develop and lead standards for product management and practices for the LV Automation business.
• Develop and lead standards for product marketing materials and sales tools that focus on linking product features to customer benefits.
• Be a contributing member of the automation business staff and a key member of the go to market leadership team.
• Lead the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch processes, to ensure that the business is meeting customer needs.
• Lead product marketing content development and deployment to create compelling messages that go beyond product features and speak to the specific benefits of our customer base.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
• Manage teams product marketing campaigns and outline product marketing deployment timelines.
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
• Assess current competitor offerings and seek opportunities for differentiation.
• Analyze product requirements and develop appropriate programs to ensure theyre met.
• Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance. Responsible for addressing employee complaints and resolving problems.
• Regular travel is required 20-50%

Experience

Knowledge / Training (Preferred) :

Education

About WEG Electric Corp.

WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses : Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more : www.weg.net

We offer a pleasant work environment, competitive compensation and full benefits package. To apply : All candidates must submit an updated resume and complete our application in order to be considered for this position. You must be authorized to work in the United States without sponsorship. WEG does not offer visa sponsorship for this role.

We are proud to be an Equal Opportunity / Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.