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Information Marketing Specialist

Information Marketing Specialist

Brotherhood MutualFort Wayne, IN, US
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Job Title : Marketing Lead Specialist

FLSA Status : Non-Exempt

Job Family : Information Marketing

Department : Information Marketing

Location : Corporate Office (Fort Wayne, IN)

JOB SUMMARY

Responsible for managing all inbound leads; researching, analyzing, processing, filtering, and distributing

potential target prospects to the appropriate channels. Build a pipeline of qualified leads by listening,

connecting, and engaging with prospects. Work in a highly collaborative environment with Information

Marketing, Client Services, Communications, and Sales staff to consistently maintain and record lead

generation for the company.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential

functions.

  • Assist in building, updating and maintaining a CRM database using multiple systems and

resources.

  • Manage, process, and respond to quote requests that come to Brotherhood Mutual through Web,

    • inbound calls, mail campaigns, surveys, magazine ads and printed materials, convention

    marketing, and other marketing campaigns.

  • Build relationships and cultivate trust with prospects through oral and written communication,

    • laying the ground work for future product sales.

  • Remain current on underwriting guidelines in order to effectively target valid prospects for the

    • Marketing Department.

  • Use discernment in qualifying inbound leads and processing unique ministry requests.
  • Gather missing information from prospective customers through gracious conversation, with

    • sensitivity to insurance needs, explaining restrictions when necessary.

  • Communicate effectively and works collaboratively with other department to supply required data,

    • resolve complicated data issues, support effective marketing efforts and continually improve

    department procedures.

  • Maintain discretion with confidential or sensitive information.
  • Collaborate with management to improve and implement inbound lead process changes.
  • Learn and maintain knowledge of insurance coverages and forms relating to all Brotherhood

    • Mutual Insurance products and specialty insurance coverages.

  • Participate in continuing education annually, including occasional travel for training and

    • educational requirements as needed.

  • Complete other projects as assigned.

    • KNOWLEDGE, SKILLS, AND ABILITIES

    The requirements listed below are representative of the knowledge, skills, and / or abilities required to perform

    each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with

    disabilities to perform the essential functions.

  • Must have excellent analytical, research, organizational, and relational skills.
  • Must be highly organized, accurate, thorough, and detail-oriented.
  • Must be able to work independently, following guidelines and standards for data research, data

    • entry, and CRM maintenance, and to reach independent decisions.

  • Must be able to conduct all written and oral communication professionally, accurately, and in a

    • timely way to internal and external customers.

  • Respond professionally and accurately to inquiries and requests by agents and customers.
  • Manage inbound leads; distributing prospects to appropriate company representative.
  • Complete assigned tasks accurately and thoroughly, and according to required deadlines.
  • Must be able to maintain confidential information.
  • Effectively interface with external contacts, Brotherhood employees, managers, and department

    • staff members.

    EDUCATION AND / OR EXPERIENCE

    List Degree Requirement, Years' Experience, and Certifications

    Education and / or Experience

  • Must have an Associate’s degree or equivalent college experience.
  • Must have or be willing to obtain CISR designation or equivalent insurance, customer service, or

    • sales related training.

  • Bachelor’s degree in related field is desired.
  • Any form of insurance industry or computer education is desired.
  • Two or more years work experience in at least two of the following is desired : data processing, insurance,

    • customer service, sales, marketing, or a related field.

    Terms and Conditions

    This description is intended to describe the general content of and requirements for the

    performance of this position. It is not to be construed as an exhaustive statement of duties,

    responsibilities, or requirements.

    Because the company’s niche is the church and related ministries market, and because effective

    service requires a thorough understanding of this market, persons in this position must be

    familiar with church operations and must conduct themselves in a manner that will neither

    alienate nor offend persons within this target niche.

    Brotherhood Mutual Insurance Company reserves the right to modify, interpret, or apply this

    position description in any way the company desires. This job description in no way implies that

    these are the only duties, including essential duties, to be performed by the employee occupying

    this position. This position description is not an employment contract, implied or otherwise. The

    employment relationship remains “at-will”.

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    Marketing Specialist • Fort Wayne, IN, US