Senior Director, Head of GTM and Digital Product Marketing

At Alcon we aspire to lead the world in innovating life-changing vision products because when people see brilliantly they live brilliantly. As a global leader in eye care we believe in innovating especially through cutting edge technology. We are on a journey to offer the widest array of eye care and eye health offerings with products that can treat the entire eye at each stage of life.

Our expanded Surgical Digital Health team is harnessing technology to build a leading portfolio of digital health solutions that will transform the eye care experience for patients medical professionals and their practices. Our solutions enable improved business and clinical outcomes from a scalable health care delivery platform harnessing ML and analytics to innovative standalone software for improved eye care.

Are you a marketing leader ready to shape the future of our brand and products Were seeking a professional to play a pivotal role in defining and executing our Go-To-Market (GTM) strategies. As Senior Director Head of GTM and Digital Product Marketing you will be responsible for shaping the course of our marketing and launch efforts in alignment with our overarching business objectives.

Core Job Responsibilities :

• Go-to-Market Leadership : Lead the development of comprehensive go-to-market strategies that harmonize with the global Surgical Commercial teams Business Franchises and Digital strategy. Collaborate seamlessly with cross-functional teams including product management sales operations regional marketing and other franchise businesses to ensure a unified and impactful approach.
• Strategic Commercial Planning and Execution : Craft and execute innovative and results-driven marketing campaigns programs and initiatives for the first (MVP) market launch. Harness market research customer insights and competitive analysis to pinpoint target markets positioning and messaging.
• Commercial Models : Working closely with Franchise and / or Commercial teams to define commercial models for digital products and platform including revenue pricing strategies cost-of-goods-sold (COGS) and contract execution. Provide global guidance for business / financial models and contracts.
• Promotional and Marketing Assets : Create and / or supervise the development of marketing assets in partnership with agency experts upholding brand consistency across all marketing channels and touchpoints. Maintain brand guidelines to guarantee that all marketing materials and communications reflect the companys core values and positioning in a strategic manner.
• Partnership Planning : Lead strategic partnerships in the digital and technology domains to further expand and enhance the platform. Management of third-party relationships and development of mutually beneficial business models.
• Demand Generation : Collaborate closely with regional downstream sales and marketing teams to drive lead generation and demand creation initiatives across diverse channels including digital marketing content marketing social media industry congresses and events. Maintain annual global guidance documents and support regions with ongoing commercialization optimization.
• Product Launch Support : Lead and contribute to the planning and execution of successful product launches by orchestrating activities across departments for seamless execution. Develop comprehensive go-to-market plans messaging collateral and sales enablement tools to support product launches and ongoing sales endeavors strategically.
• Market Research and Analysis : Stay at the forefront of market trends customer needs and the competitive landscape through ongoing market research and analysis. Utilize data and insights strategically to inform marketing strategies and drive data-driven decisions. Own claims and evidence generation including Claims matrix and Key-opinion-leader engagement strategy.
• Budget Oversight : Take charge of managing the budget deploying resources strategically and optimizing spend to realize desired outcomes. Monitor and report on key performance metrics delivering regular updates and strategic recommendations to the leadership team.

What youll bring to Alcon :

Preferred Qualifications / Skills / Experience :

How you can thrive at Alcon :

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.

Required Experience :

Exec

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1