Communications Marketing Director

Communications Marketing Director

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today's biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. The American Heart Association has an opening for a Communications Marketing Director in our Charlotte Market!

This position will focus on developing and implementing communications and marketing plans that promote the American Heart Association's strategic priorities, events and cause initiatives within the greater Charlotte area. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association.

Responsibilities

• Develops and implements local strategic communications plans that promote the American Heart Associations nationally driven priorities, local events, community impact, science news and cause initiatives.
• Writes, distributes and pitches news releases and other supporting media materials to local traditional and non-traditional media.
• Secures media sponsorships for local events and priority initiatives, as appropriate.
• Implements awareness campaigns around heart and stroke related topics and works collaboratively with other key market staff to develop an integrated approach to such campaigns.
• Works with staff to ensure that national branding guidelines are followed.
• Develops and implements communications plans for sponsor funded activations and strategic alliances.
• Identifies, secures and media trains local spokespersons.
• Provides marketing and communications support for development and fundraising events and activations, as appropriate.
• Identifies human interest stories for media coverage, social media posts, internal and external communications channels and event integration.
• Tracks all media coverage via a media tracking system and manages a spokesperson database.
• Works with video production companies and photographers to content, social media and other marketing communications resources.

Other Job Duties

Qualifications

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

The American Heart Association's 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE / Protected Veterans / Persons with Disabilities.