Marketing and Communications Manager

Marketing And Communications Manager

Every effort has been made to identify the essential functions of the Marketing and Communications Manager position. The Marketing and Communications Manager manages and executes marketing and public relations functions for the Friendly Senior Living continuum.

Essential Job Functions :

• Assists in the annual development of strategic marketing plans for affiliates of the Friendly Senior Living continuum. Implements key action items identified.
• Ensures brand identity and integrity throughout the Friendly Senior Living continuum.
• Writes and prepares the Friendly Journal, press releases, annual report, annual appeal direct mail, internal communications and other marketing communication tools such as direct mail, web content and social media content.
• Periodically updates organizational website and social media venues.
• Maintains media list for press and broadcast purposes. Responds to media inquiries.
• Coordinates the creation and distribution of print and broadcast advertising for Friendly Senior Living and its affiliates.
• Participates in planning and implementing public relations activities and special events.
• Serves as liaison with digital marketing agency to establish strategic plan and assist with implementation.

Other Job Functions : Performs other duties as required by the Vice President of Marketing and Development from time to time.

Expectations of the Position :

Qualifications of the Position :

Conditions of Employment :

Physical Requirements :

Note : This job description is not intended to be all-inclusive and very effort has been made to identify the essential functions of the above position. However, this job description in no way states or implies that the duties specifically identified are the only duties required to perform this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position. Employees may perform other related duties within Federal and / or State regulations to meet the ongoing needs of the organization. This job description is not a guarantee of employment for any set period and that either the organization or employee may terminate employment at any time with or without case. Furthermore, this job description may be added to or revised at any time.