Marketing Program Specialist

A company is looking for a Marketing Program Specialist to support marketing initiatives and drive customer growth. Key Responsibilities Support the execution of go-to-market and sales initiatives through campaign coordination and logistics Implement marketing tactics to drive demand generation efforts for assigned teams Collaborate with sales and marketing teams on tasks and report on key performance indicators (KPIs) Required Qualifications 2 years of experience in marketing program development Bachelor's degree Experience with CRM systems and marketing automation tools, such as Salesforce and Marketo Solid analytical skills and data-driven thinking Prior working experience in B2B tech