Associate Director of Admission, Visits and Events

Job Summary :

The Associate Director of Admission, Visits and Events provides strategic leadership in recruitment, admission, and enrollment services to support the University of San Francisco’s undergraduate enrollment goals. As a member of the Office of Undergraduate Admission leadership team, the Associate develops and implements data-informed, mission-driven strategies to attract and engage prospective students throughout the admission lifecycle.

A key function of this position is providing leadership and strategic oversight for the Welcome Center, the hub of the student visit experience for admissions, and for on-campus admission events. The Associate Director ensures these functions deliver an exceptional, student-centered experience that reflects the values and distinctiveness of a USF education. This position supervises professional staff, including the Welcome Center Manager (who manages the daily operations of the Welcome Center and student ambassador team) and the Events Manager (who leads signature admission events and yield programming). Through these teams, the Associate Director oversees the campus experience within Undergraduate Admission, fostering a unified and purpose-driven approach centering prospective students’ engagement on campus.

Reporting to the Director of Admission for Transfer and Campus Engagement, this position collaborates closely with SEM leadership and campus partners to ensure recruitment, outreach, and visit strategies align with the lived student experience at USF. This position must have experience in and enthusiasm for data reporting, analysis, and communications / marketing.

Full Job Description :

Job Description

• In collaboration with the Director of Admission for Transfer and Campus Engagement, provide strategic leadership and direction for the Welcome Center, the campus visit experience and undergraduate admission events to communicate the value and distinctive qualities of a USF education.
• Supervise, mentor, and support professional staff responsible for visit programs, student ambassador management, and on-campus events.
• Develop and implement a comprehensive vision to increase student visit volume and enhance the visitor experience in collaboration with Enrollment Marketing.
• Ensure a seamless and high-quality experience for all visitors, prospective students, and families through both on-campus and virtual programming.
• Develop strong relationships with the high school and community college counseling community, admission volunteers, faculty, administrators, and SEM colleagues.
• Use data and market analysis to inform strategies for developing, implementing, and continually assessing the strengths and opportunities for the visit program, and on-campus and virtual events.
• Evaluate undergraduate applicants (first-year and transfer) and make admission decisions.
• Establishes and maintains admission standards, requirements, protocols, policies, and procedures for enrollment, in collaboration with SEM leadership and schools and colleges.
• Contribute to the development of marketing and communication strategies that support recruitment, visit programs, and events.
• Selects, schedules, and coordinates high school and college fair visits to recruit prospective students.
• Counsels prospective students and families about admission, financial aid, academic programs and student life at USF, explains tuition and fees, application and registration procedures, and career and corresponding educational planning.
• Conducts information meetings and represents USF at education fairs, and other public events, with targeted outreach to traditional first-year and transfer students. Develops knowledge of competitor institutions in the region.
• Develops and maintains effective relationships with counseling, teaching and administrative contacts at high schools and other institutions of higher education.
• Works with the Director of Admission for Transfer and Campus Engagement in maintenance of the recruitment, visit and events budgets.
• Performs other duties as assigned.

Position Qualifications and Requirements :

Full-Time / Part-Time :

Full time

Pay Rate : Salary

Salary Range :

$90,000 – 95,000 annualized; commensurate with experience

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