Vice President, Commerce Media

Vice President, Commerce Media – TWINOAKS

TWINOAKS is a shopper marketing agency with a distinct point of view. We strive to create meaningful connections between shoppers and brands, driving long‑term consumer purchases. The agency hand‑selects top talent, leveraging expertise and experience with the nation’s largest brands and retailers.

Overview

TWINOAKS is seeking a VP, Commerce Media to orchestrate all Retail Media activities for one of the agency’s largest clients. The ideal candidate is a versatile media expert who builds best‑in‑class strategies and plans for CPG brands across key Retail Media Networks, and who collaborates closely with the client’s National Media team and agency to build integrated, full‑funnel media programs. The role reports directly to the SVP, Media. Candidates must reside within commuting distance of our Detroit or Chicago locations.

Primary Responsibilities

• Serve as owner and single point of contact to the client’s central Digital Commerce team for all cross‑retailer Commerce Media requests, updates, presentations, recaps / reports, education and thought leadership.
• Provide thought leadership, impacting / contributing to client’s way of doing business on an ongoing basis.
• Act as a change agent / impact player from both an internal and external perspective – contributing to both client and Mars United Commerce's performance.
• Work with the agency’s retailer‑specific Commerce Media and broader media buying teams to provide centralized support for strategy, planning, JBP negotiations, etc.; identify trends and key learnings across retailers; and drive consistency and standards across deliverables.
• Be the liaison to the client’s National Media team and agency and collaborate on strategies to strengthen connectivity and minimize duplication across Above the Line and Retail Media campaigns.
• Expand assigned business through identification of emerging opportunities and securing incremental revenue and / or acquisition of new business.
• Manage client budgets, ensuring profitability for Mars United Commerce and contributing to overall department bonus attainment.
• Demonstrate financial acumen across standard business accounting / finance documents such as income statements, balance sheets, and sales reports.
• Develop annual business plan, setting short‑ and long‑term strategic course for growth of assigned business.

Skillsets Required

Additional Information

Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $146,490 - $210,420 annually.

If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.

#J-18808-Ljbffr