Workplace Marketing Manager

Marketing Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all our employees feel respected, valued, and have an opportunity to contribute to the company's success. As a Marketing Manager within PNC's Special Program Acquisition Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Chicago, IL, Birmingham, AL, Atlanta, GA, Tysons, VA or Houston, TX.

What you'll do :

• Manages the team responsible for the development and execution of multi-channel marketing plans for PNC Organizational Financial Wellness, including PNC's bank-at-work program WorkPlace Banking.
• Lead and oversee the design, budget, execution, measurement, and ongoing marketing initiatives in support of achieving volume and profitability objectives for new Commercial and Corporate clients and Retail Bank customers.
• Manage the team's test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize Organizational Financial Wellness marketing campaigns.
• Drive a customer-driven culture throughout your team, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Set strategic vision for financial wellness offering, including PNC's annual Financial Wellness in the WorkPlace Study.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Competencies you'll bring :

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.