Director, Marketing and Brand Development

Description

Schedule : Days : M-F

Job Location Type : In-person Hybrid Remote

Your experience matters

At Lifepoint Health we are committed to empowering and supporting a diverse and determined workforce who can drive quality scalability and significant impact across our hospitals and communities. As a member of the Health Support Center (HSC) team youll support those that are in our facilities who are interfacing and providing care to our patients and community members to positively impact our mission of making communities healthier

More about our team

The Director of Marketing for the Lifepoint Behavioral Health Division is responsible for working with division and facility leadership to increase market presence and increase hospital admissions through overseeing digital paid media campaigns the coordination and oversight of opening hospital events and event-related marketing needs identifying new opportunities developing strategic marketing initiatives and expanding relationships with the facility development and JV partner marketing teams.

How youll contribute

A The Director of Marketing who excels in this role :

Develop and implement conversion-focused marketing strategies to achieve growth for the behavioral health line of business including wholly owned free-standing joint ventures and BHUs aligned with Behavioral Health business goals

Employ market research and segmentation strategies to optimize digital advertising investment

Oversee paid digital campaigns across all tactics (PPC Display Social OTT etc.) in support of strategic goals

Manage relationship with agency of record to convey and consult on strategy oversee ad placement review performance supply ad content and creative

Track KPIs and develop reporting to senior leadership on Marketing campaign performance

Manage BH advertising technology compliance and risk management including annual Legit Script recertification and certification of new facilities

Participate in budgeting and ongoing budget management

Monitor business results in collaboration with Business Development leadership CEOs and DBDs on strategy and growth opportunities

Create and refresh marketing materials as needed and in response to Direct of Business Develop (DBD) requests in collaboration with Creative Services

Oversee website management including website creation and content development for new facilities and ongoing maintenance updates and optimizations

Support the division and facility operators in establishing a presence in the market for all newhospitals from deal signing through opening by :

Participating in all implementation meetings

Serving as liaison with JV partners (when applicable)

Coordinating and executing the planning and development of opening events and supporting materials

Developing patient and referral source and consumer facing collateral to meet key market initiatives

Support acquisitions through :

Representing the department during the due diligence process

Helping to lead and coordinate initial and final market analysis of selected facility name

Developing facility-specific branded print and promo materials

Providing training to DBD and clinical liaisons as it relates to market strategy assets

Maintain the relationship and communications with JV partners

Work with division leaders to identify opportunities for gained efficiency / coordination

Build cross-functional relationships with internal stakeholders including Online Reputation Management Team (ORM) Recruitment Social Media and Communications

Complete other projects requests for consultation and work products as assigned

Why join us

We believe that investing in our employees is the first step to providing excellent patient addition to your base compensation this position also offers :

Comprehensive Benefits : Multiple levels of medical dental and vision coverage for full-time andpart-time employees.

Financial Protection & PTO : Life accident critical illness hospital indemnity insurance short- and long-term disability paid family leave and paid time off.

Financial & Career Growth : Higher education and certification tuition assistance loan assistance and 401(k) retirement package and company match.

Employee Well-being : Mental physical and financial wellness programs (free gym memberships virtual care appointments mental health services and discount programs).

Professional Development : Ongoing learning and career advancement opportunities.

What were looking for

Applicants should have a Bachelors degree requiredwith 8 years of marketing experience. Additional requirements include :

• Previous multi-site healthcare marketing experience (behavioral health experience strongly preferred)
• Deep paid media and ad agency management experience
• Experience in proven growth strategies digital marketing and analytics
• Experience managing and coordinating events
• Experience working with joint-venture partners / mergers and acquisitions a plus
• Demonstrated experience driving positive measurable business impact through marketing
• Experience managing vendors / partners
• Ability to promote creative solutions and new ideas
• Strong strategic planning and project management expertise
• Working knowledge of the latest media and advertising technologies
• Strong understanding of customer experience methodology marketing and advertising

EEOC Statement

Lifepoint Health is an Equal Opportunity Employer. Lifepoint Health is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.

You must be authorized to work in the United States without employer sponsorship.

Required Experience :

Director

Key Skills

Sales Experience,Marketing,Hotel Experience,Hospitality Experience,Assisted Living,Management Experience,Revenue Management,Sage,Salesforce,Sales Management,Team Management,Memory Care

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1