Assistant Director, Product Marketing

Position Title :

Assistant Director, Product Marketing

Position Type : Regular

Job Number : SA68824

Full or Part Time :

full-time 40 hours weekly

Fair Labor Standard Act Classification :

Exempt

Anticipated Pay Range :

$85,000 - $100,000

Pay Range Information :

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Job Description Summary :

The Assistant Director, Product Marketing, reporting to the Director of Integrated Marketing & Strategy, is responsible for developing and executing go-to-market strategies that drive awareness, engagement, and enrollment for all graduate-level program offerings across all Chapman’s schools and colleges. The assistant director serves as a liaison between academic units, admission teams, external vendors, and SMC to ensure program differentiation, value propositions, and messaging are effectively articulated to prospective students across multiple channels, supporting enrollment growth and student engagement.

This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.

Responsibilities :

Program Marketing Strategy

• Develop comprehensive marketing strategies for graduate programs across all schools and colleges.
• Translate academic offerings into compelling messaging tailored to target audiences.
• Support competitive benchmarking and market research to identify unique selling points and inform positioning.

Campaign Planning & Management

Content & Asset Development

Performance Analysis & Reporting

Support other duties for SMC as assigned.

Required Qualifications :

Desired Qualifications :

Special Instructions to Applicants :

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.