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Chief Executive Officer
Chief Executive OfficerMedRVA Healthcare • Richmond, VA, United States
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Chief Executive Officer

Chief Executive Officer

MedRVA Healthcare • Richmond, VA, United States
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Position Summary

The CEO serves as the senior executive for MedRVA Healthcare and its entities, including the Stony Point Surgery Center, West Creek Surgery Center, MedRVA Imaging, MedRVA Physician Services, Specialty Vision and Low Vision Services, and the MedRVA Foundation.

The CEO leads a complex ambulatory enterprise with two multi-specialty ASCs, a freestanding imaging center, physician practices, and mission-driven community programs. This leader must restore financial stability, strengthen operations, modernize infrastructure, and build a culture of accountability, communication, and partnership with physicians, staff, and the Board.

The CEO is responsible for strategic planning, operational performance, financial management, physician engagement, regulatory compliance, and organizational culture. The role requires hands-on leadership, strong ASC operations knowledge, and the ability to guide MedRVA through a period of stabilization and growth.

Key Responsibilities

1. Strategic Leadership Across All MedRVA Entities

  • Develop a system-wide strategic plan with clear mission, vision, and values.
  • Outline a 3–5-year roadmap for ASCs, Imaging, Physician Services, and the Foundation.
  • Prioritize core service expansion, capital investment, and modernization needs identified in the MedRVA Operational Assessment.
  • Strengthen MedRVA’s position as the region’s leading independent ambulatory provider.
  • Drive service line growth in ophthalmology, orthopedics, ENT, plastics, podiatry, and other procedural specialties.
  • Build referral relationships to increase imaging and surgical case volume.

2. ASC Operations & Clinical Excellence

  • Ensure both surgery centers meet volume, quality, and efficiency targets.
  • Improve OR utilization, block time management, scheduling processes, and throughput.
  • Reduce delays caused by aging equipment, sterilization issues, or workflow gaps.
  • Oversee facility upgrades including HVAC, water pressure, IT infrastructure, and instrument processing risk areas identified in the assessment.
  • Maintain accreditation, licensure, life-safety compliance, and survey readiness.

    • 3. Financial Stewardship & Revenue Cycle Oversight

  • Build a high-functioning financial program with accurate monthly reporting.
  • Strengthen billing, coding, collections, and denial management across multiple platforms.
  • Work with outside revenue cycle experts to reduce aged AR and accelerate cash recovery.
  • Lead development of standardized KPIs : cash collections, AR days, cost per case, labor productivity, imaging utilization, supply management.
  • Guide capital budgeting and reinvestment planning for equipment and facilities.
  • Strengthen payer relationships and improve contract performance.

    • 4. Physician & Provider Engagement

  • Build trusted relationships with independent physicians and employed providers.
  • Create consistent communication channels between administration and medical staff leaders.
  • Establish physician recruitment, succession planning, and onboarding strategies.
  • Support a dyad leadership model for clinical and operational collaboration.
  • Ensure access, equipment, and support for high-volume physicians at risk for retirement or relocation.

    • 5. Organizational Culture & Communication

  • Build a culture of transparency, teamwork, and consistent expectations.
  • Establish weekly senior leadership meetings, daily safety / operational huddles, and a 24-hour report structure.
  • Improve communication from leadership to staff, physicians, and the Board.
  • Ensure consistent leader rounding, annual evaluations, and performance accountability.
  • Promote an environment where employees feel heard, valued, and supported.

    • 6. Quality, Safety, Compliance, Privacy & Risk

  • Strengthen quality assurance, concurrent monitoring, and performance transparency.
  • Maintain compliance with OIG, CMS, HIPAA, OSHA, and state regulations.
  • Oversee development of a robust risk program with consistent incident reporting and follow-up.
  • Implement a Just Culture approach to safety and reporting.
  • Ensure proper training and oversight for Compliance, Privacy, and Security Officers.

    • 7. Marketing, Branding & Foundation Leadership

  • Lead a refreshed branding and marketing strategy to improve MedRVA’s visibility.
  • Strengthen messaging around safety, independence, and patient experience.
  • Expand digital presence across website, social media, and community-facing platforms.
  • Support development of a high-functioning Foundation with fundraising goals, grant writing capacity, donor relations, and signature events.

    • 8. Board Relations & Governance

  • Maintain strong communication with the Board of Directors and subsidiary boards.
  • Provide monthly performance dashboards across quality, finance, safety, and patient experience.
  • Ensure the Board is informed on risks, opportunities, and strategic progress.
  • Participate with Board members in monthly rounding and engagement activities.

    • Required Qualifications

  • Master’s degree in Healthcare Administration, Business Administration, or related field.
  • 10+ years of progressive leadership experience in healthcare, including at least 5 years in ASC, outpatient surgery, imaging, or ambulatory operations.
  • Demonstrated success improving financial performance and leading turnarounds.
  • Experience managing multi-site operations, complex physician relationships, and ambulatory service growth.
  • Strong understanding of revenue cycle management, contracting, and financial analytics.
  • Proven ability to build culture, communication, and leadership development programs.
  • Experience leading capital projects, IT upgrades, and infrastructure improvements.

    • Leadership Competencies

  • Relationship-building with physicians, staff, and community partners.
  • Decisive, accountable, and comfortable leading in a high-change environment.
  • Strong communication with clarity, presence, and follow-through.
  • Ability to coach, delegate, and develop high-performing leaders.
  • Commitment to patient-centered care, safety, and quality.
  • Financial acumen with the ability to interpret data and drive action.
  • Calm, steady leadership during periods of organizational stress.

    • 12–24 Month Measurable Performance Expectations

    A. Operational Performance

  • Increase OR utilization and efficiency across both ASCs.
  • Reduce avoidable case delays linked to staffing, sterilization, equipment, or scheduling.
  • Complete prioritized facility and equipment upgrades with Board approval.

    • B. Financial Performance

  • Improve days in AR to target benchmarks for ASCs and imaging.
  • Increase monthly cash collections and reduce aged receivables by defined thresholds.
  • Produce accurate monthly financial statements within 10 business days.
  • Deliver an annual budget with measurable KPIs, productivity standards, and capital plans.

    • C. Physician Growth & Volume

  • Implement a physician recruitment and succession plan for high-volume specialties.
  • Increase surgical case volume at both centers.
  • Increase MRI, CT, and diagnostic imaging utilization through targeted outreach.

    • D. Quality, Safety & Compliance

  • Implement daily safety huddles and a 24-hour report process.
  • Launch a standardized incident reporting workflow with timely follow-up.
  • Build and present a quality dashboard to the Board quarterly.

    • E. Culture & Leadership Development

  • Implement leader rounding, monthly Town Halls, and weekly communication updates.
  • Ensure 100% completion of annual performance reviews.
  • Realign organizational structure to support a CEO–CFO–COO / CNO leadership model.

    • F. Marketing & Community Visibility

  • Launch an improved digital presence with aligned branding and service messaging.
  • Increase community-facing communication and visibility of MedRVA services.

    • G. Foundation Growth

  • Develop a fundraising strategy and increase annual fundraising toward benchmark levels.
  • Establish grant-writing capacity and secure first-year grant awards.

    • Personal Attributes

  • High integrity and steady judgment
  • Collaborative, approachable, and grounded
  • Direct communicator who values clarity and accountability
  • Commitment to high standards in safety, quality, and patient experience
  • Ability to lead through uncertainty while building confidence in the organization

    • Key Competencies : Change Management

    Self-Mastery

    Developing People

    Relationship Building

    Outcome Orientation

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