Vice President of Marketing
About the Company
Large national real estate agency
Industry
Real Estate
Type
Public Company
Founded
1911
Employees
5001-10,000
Categories
Specialties
Business Classifications
About the Role
The Company is in search of a Vice President of Marketing for the Florida region. This senior leader will be responsible for brand stewardship, leading the activation and strategy of the company's brand across all Florida markets. The role involves developing and overseeing marketing tools, campaigns, and best practices to support agents in marketing their listings and growing their businesses. The successful candidate will also be tasked with managing a high-performing team, fostering a culture of collaboration and innovation, and ensuring excellence in all digital, print, and experiential marketing efforts.
Applicants for the Vice President of Marketing position at the company should have a minimum of 10-15 years' of progressive marketing experience within a luxury brand environment, with a preference for those with a background in real estate, hospitality, fashion, lifestyle, or related industries. The role requires a deep understanding of marketing strategy, performance metrics, and customer lifecycle management, as well as proven success in managing and scaling teams across multiple locations. Strong financial acumen, proficiency in digital marketing tools and CRM systems, and excellent communication and leadership skills are essential. The ideal candidate will have a passion for agent service, a client-first mindset, and a strong knowledge of the Florida market.
Hiring Manager Title
Chief Marketing Officer
Travel Percent
Less than 10%
Functions
Vice President Of Marketing • Miami Beach, FL, United States