Amazon Brand Manager

Brand Manager Amazon

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We're filling this role for a client, a modern skincare brand creating high-performance, nature-inspired formulas that elevate everyday self-care for people who live active, intentional lives.

Job Description

Looking to add an experienced Brand Manager Amazon, working directly with leadership to scale our business across the US, UK, and EU4. This role requires deep expertise in Amazon operations, content optimization, and advertising execution, with a hands-on approach from Day 1. The ideal candidate has experience managing a $25M+ brand on Amazon and can drive operational efficiency and strategic growth.

Responsibilities

Amazon Operations & Inventory Management

Oversee FBA and FBM inventory, ensuring accurate forecasting, timely replenishment, and minimal stockouts.

Optimize supply chain workflows to maintain strong in-stock rates and prevent excess inventory.

Partner with operations and finance teams to improve COGS, logistics, and profitability (P&L ownership).

Content Optimization & Brand Management

Manage and enhance product listings, A+ Content, and Brand Stores for maximum conversion and SEO impact.

Ensure all content meets Amazon compliance, brand standards, and category best practices.

Troubleshoot and resolve catalog issues to maintain listing health and customer experience.

Advertising & Growth Strategy

Build and execute PPC campaigns with $1M+ / month budgets.

Analyze ad performance, optimize spend, and implement data-driven growth strategies.

Develop and manage organic ranking strategies, product launches, and promotional campaigns.

Sales Growth & Market Expansion

Identify and execute opportunities for new product launches, promotions, and cross-border expansion (UK, CA, and beyond).

Conduct market and competitive analysis to stay ahead of category shifts and industry trends.

Develop sales forecasts and business growth roadmaps aligned with company objectives.

Cross-Functional Collaboration & Leadership

Work closely with supply chain, creative, and marketing teams to ensure seamless execution of Amazon initiatives.

Manage cross-functional projects and external partners to deliver brand and advertising objectives.

Present key performance metrics, insights, and strategic recommendations to leadership.

Requirements

3+ years of hands-on Amazon experience with proven success managing a $25M+ brand.

Strong expertise in Amazon Seller Central, FBA operations, and international marketplaces.

Track record of driving organic rankings, PPC performance, and product launches.

Proficient in Amazon tools (Helium 10, Jungle Scout, Brand Analytics, etc.), Google Sheets / Excel, and project management tools (Slack, Asana, Monday, Trello).

Analytical, proactive, and results-driven with the ability to balance strategy and execution.

Exceptional communicator and data storyteller with executive-facing presentation skills.

A commitment to fostering a culture of support and accountability.

Excellent time management skills with a proven ability to meet deadlines.

Comfortable in a fast-paced, high-growth environment, managing multiple priorities and wearing many hats.