Customer Acquisition Marketing Manager

Headquartered in Birmingham, Alabama, Moultrie ( www.moultrieproducts.com ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries ( www.ebscoind.com ), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles : Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

Job Summary

The Customer Acquisition Marketing Manager will optimize marketing campaigns across paid digital channels to turn impressions and clicks into passionate customers. This role will execute marketing initiatives focused on acquiring and retaining customers, primarily in performance marketing channels. This includes but is not limited to paid social, paid search, traditional media, display ads, email, and website. The ideal candidate will understand acquisition funnels and have hands-on experience implementing growth strategies, decreasing customer acquisition costs, and campaign execution and optimization.

Job Responsibilities

Execution & Optimization :

• Develop, execute, and manage paid media campaigns (Google, Meta, programmatic, etc.) focused on driving customer acquisition and retention.  Optimize marketing campaigns across multiple channels (digital, social, email, traditional media, ambassadors, and influencers) to maximize ROI and improve performance.  Develop and execute testing strategies, A / B tests, and other optimization techniques to continuously improve marketing effectiveness.

Data-Driven Decision Making :

Collaboration Across Teams :

Performance Reporting :

Job Requirements

Essential Job Function

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.