Sr Creative Development Manager

Title : Sr Creative Development Manager

Location : NYC, NY 10036 office or Overland Park, KS 66251

Duration : 6 months

Job Summary :

This position is responsible for leading the creative development of communications for acquisition initiatives and managing campaign-level creative execution to ensure efforts meet brand alignment, and overall business case goals and objectives.

MAIN RESPONSIBILITIES : Essential job duties which are crucial to the performance of the job. Think "Why does client have this job? What's the value this role brings to client?"

Approximate Percent of Time

Responsible for creative development in assigned area, including visual assets and copy strategy for initiatives; acts as main point of contact for all projects : day-to-day contact for internal clients and multiple agency partners on project execution while consistently providing Sr Manager, Creative Development detailed insights on progress of overall campaign development and ongoing business objectives.

40%

Utilizes deep understanding of consumer research / learnings and detailed target segmentation to deliver creative strategic direction during initial high-level program / campaign development (with internal business owners and agencies) to optimize current and future creative work.

20%

Provides feedback to internal business owners (VP, Director and Sr Segment Marketing Managers) on project briefs to successfully launch campaigns with assigned agencies (FCB & DRG).

15%

Vets all agency creative briefs to ensure creative direction is aligned with overall project objectives before presenting to business owners for approval. Initiates campaign kickoffs and creative reviews with designated working team.

15%

Meets weekly with Sr Manager, Creative Development and VP, Brand and Advertising to walk through creative concepts, designated business objectives and ongoing progress of overall campaign development. Presents creative work to SVP for approval on overall Un-carrier brand alignment and the creative look and feel once signed off by VP and Sr Manager.

5%

Manages project from conception to the release of art files.

5%

Ensures campaigns are produced on brand, strategy, and on time to adhere to budget, while providing business owners recommendations on creative / production cost efficiencies.

Applies Direct Marketing industry best practices to all creative with goal of increasing campaign performance, overall customer base and willing to take on additional responsibilities as needed.

Also responsible for other Duties / Projects as assigned by business management as needed.

10%

Qualifications : What does it take to perform this job successfully?

• Bachelor's Degree Marketing, Advertising, or related field

Experience Details :

Knowledge, Skills, and Abilities : What specific skill-sets are needed to be successful in this job?

Knowledge, Skills, and Abilities Description