Director, Regional Commercial Excellence – Marketing and L&D

We are seeking a

• Director, Regional Commercial Excellence – Marketing and L&D
• with responsibility for the Kite International region. This key role will involve supporting country brand leads to drive effective development, implementation and delivery of Global brand strategy and marketing tactics across the region. The role will also collaborate extensively across functions within this region to ensure effective development, implementation, delivery and monitoring of Cell Therapy training programs in line with country-specific needs. The position reports to the General Manager International and is based
• on site in Santa Monica - CA.
• Work closely with Global brand leads, and country marketing leads to support the development and implementation of brand specific strategies and tactics at the regional and local level
• Identify and develop regional tactics and support initiatives to drive launch success and Kite CAR-T brand performance in the international region.
• Drive consistency of Brand messaging across the international region, ensuring alignment with Global strategy
• Drive excellence in commercial efforts, ensure performance tracking / monitoring and plan follow up actions as necessary
• Ensure learnings and best practices from regional launches shared and implemented by affiliates
• Manage agency relationships for adaptation of promotional deliverables
• Ensure marketing activities are in compliance with international regulatory and legal requirements
• Design, develop, and facilitate any local implementation and roll-out of Cell Therapy training programs for both office-based and field-facing Commercial roles in the international region
• Partner with country-level functional leadership teams to align tactics to local business needs and competency requirements
• Identify specific training needs and ensure the development of high-quality new and ongoing training interventions
• Utilize high level scientific acumen to translate complex scientific concepts into impactful messages to support local customer engagement strategy implementation
• Align closely with Cell Therapy brand leads (and their brand / customer strategies) in the development and implementation of brand-specific training programs
• Closely align with Medical Leads to support market readiness and efforts concerning Kite product differentiation
• Assist local teams to execute training implementation by supporting planning, logistics management, vendor monitoring and local roll-out of training
• Proactive approach to lead the support for local teams in the development of commercial competencies by ensuring that delivery and content is aligned with the business strategy
• Continually assess current training offers from providers to identify areas for ongoing improvement and opportunities requiring the development of additional, country-specific training content
• Develop L&D curricula to enhance functional skills and competencies for customer-facing roles
• Collaborate with CL&D colleagues across the organization to ensure consistency and identify opportunities to leverage existing marketing and L&D resources
• Liaise with Gilead CL&D teams to leverage Gilead training resources and apply them to Kite
• Foster mentoring relationships with other functional colleagues from more mature markets to support best practice sharing
• Coordinate training development with Kite US and ACE CL&D teams to ensure alignment and maintain consistent standards and metrics
• Maintain subject matter expertise for disease states, products and therapeutic areas aligned with Kite’s portfolio and account management strategy
• Manage the training budget (OPEX) and project timelines
• Manage agency relationships to develop training deliverables and rollouts, when needed
• Ensure all training activities and materials are compliant with legal, regulatory and company policy requirements
• Build essential relationships with key stakeholders including business unit directors, medical affairs, regulatory, and legal affairs.
• Direct experience in hematology / oncology (cell therapy experience a plus)
• Ability to rapidly develop a strong understanding of hematology / oncology clinical landscape and the business of cell therapy
• Strong leadership skills and comfort in a rapidly changing environment
• Demonstrated track record of successful product launches in marketing and training spaces
• Proven ability to manage cross-functional teams with excellent interpersonal skills to lead, interact with and drive consensus among individuals from a variety of cultures and disciplines
• Demonstrated experience working in a matrix cross functional environment, but also be able to work independently and with minimal supervision
• Demonstrated excellence in project management and effectiveness in managing multiple projects / priorities
• Ability to work with external agencies and vendors to develop programs and materials
• Ability to engage with & achieve results while motivating affiliate brand team marketers
• Excellent verbal / written communication and presentation skills
• Experience working at both a global and / or affiliate / regional marketing level
• Flexibility for up to 25-30% International travelEveryone at Kite is grounded by one common goal – curing cancer. Every day, we aim to establish a direct line between that purpose and our day-to-day work.

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