Paid Social Associate

Paid Social Associate

Our in-house marketing team powers nationwide client acquisition for a growing law firm. As a Paid Social Associate, your #1 focus is launching, scaling, and optimizing Meta (Facebook / Instagram) campaigns that generate high-quality leads for our legal teams. You'll turn business goals into channel-ready plans, build clean account structures, keep budgets on pace, and run disciplined experiments that cut CPL and raise signed-case volume.

This is a full-time, remote position with an annual base salary of $70,000 to $85,000, depending on experience, plus a year-end discretionary bonus and benefits.

Responsibilities

• Strategic Planning : Translate case-specific goals and CAC / CPL targets into Meta media plansaudience frameworks, creative testing matrices, flighting, and budgets aligned to intake capacity and firm objectives.
• Build & Launch : Stand up end-to-end campaigns in Meta Ads Manager (naming conventions, ABO / CBO, placements, Advantage+ as appropriate). Configure Instant Forms / Lead Ads and landing-page flows (Unbounce or similar) with airtight UTM taxonomy.
• Tracking & Data : Implement and QA Meta Pixel + Conversions API (GTM or server-side), set Aggregated Event Measurement, verify domains, and connect offline conversions to improve match rates and downstream optimization.
• Optimization & Testing : Monitor performance daily. Adjust bids / budgets, audiences, and creative based on statistically sound reads. Use Facebook Experiments for clean A / B tests with equal spend distribution. Build test roadmaps that prioritize the largest leversoffer, creative concept, audience, then format.
• Analytics & Reporting : Own channel dashboards and weekly reporting (GA4 / Looker Studio / Sheets). Track funnel metrics from click ? lead ? qualified lead ? signed retainer, and highlight insights the legal and intake teams can act on.
• Process & QA : Maintain SOPs, pre-launch checklists, and naming / UTM standards. Document outcomes from each experiment so the team keeps compounding wins.

Qualifications

Plus Qualifications