Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Job at Parker

Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) Join to apply for the Web Developer & Digital Marketing Manager - IN OFFICE (Healthcare) role at ParkerWhite . Position Overview : THIS IS NOT REMOTE, YOU HAVE TO COME INTO THE OFFICE 3 DAYS A WEEK! Benefits : 401(k) Dental insurance Health insurance Opportunity for advancement Paid time off We’re looking for a Web Developer & Digital Marketing Manager who can bridge the gap between healthcare-grade digital design and performance-driven marketing. This individual will own the development and optimization of our client's websites and campaign landing pages, supporting lead generation and paid media strategies that connect patients, providers, and clinics with our health solutions. In this role, you’ll build high-performing web experiences, manage external resources, implement lead-gen infrastructure, and optimize campaign performance within healthcare marketing regulations. Key Responsibilities Web Development (Webflow, Wordpress, HubSpot, etc., including e-commerce) : Build, optimize, and maintain HIPAA-compliant landing pages and microsites. Collaborate with designers, clinicians, and copywriters to implement responsive, accessible, and brand-aligned digital experiences. Ensure digital assets follow compliance and data privacy best practices (e.g., cookie consent, tracking opt-ins). Lead Generation & Marketing Operations : Implement lead capture forms, A / B testing, and funnel tracking for patient acquisition or provider outreach. Integrate websites with CRM or marketing automation platforms (e.g., Salesforce, HubSpot, Klaviyo). Monitor performance metrics (CPL, conversion rate, bounce rate) and provide insights. Paid Media Support : Work with media teams or agencies to deploy and optimize campaigns on Google, Meta, Tradedesk, etc., ensuring healthcare-specific ad compliance. Support pixel setup, UTM tagging, tracking setup, and lead attribution. Coordinate with legal and compliance teams to meet regulatory guidelines for ads. Vendor & Resource Management : Manage freelance developers and designers to meet campaign deadlines. Vet and onboard new tools, partners, or platforms as needed. Maintain effective communication between internal stakeholders and external teams. Qualifications Required : 2–4 years of hands-on web development experience (portfolio required). Solid understanding of responsive design, mobile-first approach, HTML / CSS / JS basics. Experience managing third-party vendors or agencies. Knowledge of lead-generation workflows, digital funnels, and healthcare user journeys. Understanding of HIPAA, healthcare advertising guidelines, and digital consent practices. Preferred : Experience in healthcare, wellness, or medtech sectors. Exposure to performance media strategies and campaign reporting. Proficiency in Webflow CMS, GA4, Tag Manager, and conversion tracking. Understanding of patient conversion flows and provider referral marketing. Why Join Us? Help transform access to health solutions through digital experiences. Be part of a mission-driven team empowering patients and providers. Make a measurable impact on patient engagement and education. Compensation : $75,000.00 - $95,000.00 per year Additional Details Seniority level : Entry level Employment type : Full-time Job function : Engineering and IT Industries : Advertising Services #J-18808-Ljbffr