Manager, CRM Marketing

Crm Marketing Manager

The CRM Marketing Manager is responsible for the strategic development and operational execution of the organization's global customer relationship management (CRM) programs. The role focuses on driving member engagement, retention, and overall customer value through data-informed, multi-channel lifecycle marketing initiatives.

This position manages a small team and works collaboratively with Martech, Data, and Product functions to enhance automation, personalization, and audience insights. The role also oversees the ongoing development of the CRM technology stack, including the transition to Adobe Journey Optimizer, ensuring effective and efficient campaign delivery. The CRM Marketing Manager operates at both strategic and tactical levels, contributing to the organization's long-term CRM vision while managing day-to-day program performance.

Role Qualifications :

Bachelor's degree in Marketing, Communications, or related field. 7-10 years of CRM, lifecycle, or digital marketing experience, including team leadership and hands-on campaign execution. Demonstrated success managing or transforming CRM programs, including platform migrations or journey builder implementations. Experience in eCommerce, membership, or subscription CRM environments is highly preferred. Hands-on experience with CRM or journey orchestration platforms (e.g., Adobe Journey Optimizer, Salesforce MarketingCloud, Braze, Iterable, or similar). Deep understanding of segmentation, data architecture, and personalization logic. Analytical mindset; able to interpret data and convert insights into action.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you.

Join us and you'll get :

an excellent total package, with compensation and benefits based upon your geographic location. skill development opportunities, to help you grow now and into the future. access to a global network, to enrich your professional experience. flexible options to help balance work time and your time award and bonus opportunities.

The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.

It is the policy of the Project Management Institute to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.