Assistant Director, Marketing and Communications Job at Arizona State University

Overview

Assistant Director, Marketing and Communications

Campus : Tempe

JR114019

End Date : November 5, 2025

Apply before 11 : 59 PM Arizona time the day before the posted End Date.

Base pay range

$78,000.00 / yr - $85,000.00 / yr

Minimum Qualifications

Bachelor's degree and five (5) years of experience appropriate to the area of assignment / field including two (2) years managerial experience; OR, Any equivalent combination of experience and / or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary

Analyzes market research to develop and implement intermediate to complex marketing plans. Manages and edits marketing plans to ensure they support the institution\'s marketing goals.

Job Description

The assistant director of marketing and communications supports all digital communication functions of The College of Liberal Arts and Sciences. Reporting to the senior director of marketing and communications, this role supports recruitment, retention and outreach, as well as brand strategy, marketing and priority communication efforts.

This role will research and find creative solutions and opportunities for new digital campaigns, building on a strong foundation to strengthen The College’s digital presence and improve student recruitment and retention. They will work closely and collaborate with a team of creative professionals, including a writer, graphic designer and videographer.

This position is located on ASU\'s Tempe campus and provides opportunities for remote work (up to 2 days a week) after the initial onboarding period.

Position Salary Range

$78,000 - $85,000 per year; DOE

Responsibilities

• Develops and leads adoption of key interactive, social media and digital marketing strategies, policies, processes and standards to reach and engage online customer / member audiences.
• Develops, drives and evaluates the online customer experience strategy including, but not limited to : editorial strategies, produces content and provides direction for online properties and social media sites.
• Plans, develops and writes creative, high-quality communications for The College audiences across multiple digital communications mediums (e.g. social media, email, web).
• Maintains and adheres to the ASU and The College brand standards, voice and tone.
• Maintains and improves The College’s online reputation across social channels by leading strategy, policy and process development for social media and paid digital campaigns; providing daily monitoring and posting; establishing and executing an influencer marketing strategy; researching trends; and tracking relevant analytics.
• Supervises the senior digital marketing specialist and digital communications specialist in drafting weekly organic content for social media, as well as working with the video team to produce student-centered social videos.
• Drafts content and builds designs for new web pages, and makes recommendations for web design and content updates.

Desired Qualifications

Work Environment

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work. Occasional bending, reaching, lifting, pushing and pulling up to 25 pounds. Regular activities require ability to quickly change priorities, which may include and / or are subject to resolution of conflicts. Ability to clearly communicate verbally, read, write, see and hear to perform essential functions.

About Arizona State University

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation\'s fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit wellness.asu.edu / explore-wellness / body / alcohol-and-drugs / tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

#J-18808-Ljbffr