Brand Activation Manager

Brand Activation Manager

Job Locations

US-NY-New York

Primary Posting Location : City

New York

Primary Posting Location : State / Province

NY

Primary Posting Location : Postal Code

10001

Primary Posting Location : Country

US

Requisition ID

2025-437644

Position Type

Full Time

Category

Field Operations / Field Management

Minimum

USD $68,640.00 / Yr.

Maximum

USD $78,000.00 / Yr.

Summary

Brand Activation Manager

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Stella Artois brand. As a pivotal member of our team, you will lead the charge in ensuring Stella Artois remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results-oriented. With Advantage, you'll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities :

Develop and execute comprehensive activation strategies to achieve sales and brand objectives.

• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Mange local budget & budget reporting / reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife / events and local alcohol beverage laws.
• Assists in the analysis of sales and market / territory data used to provide consultation and / or correction for under-performing accounts
• Responsible for managing events in person

Qualifications :

What We Offer :

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Team Management

Field Operations Management

Additional responsibilities as assigned by one's supervisor or other manager related to the position / department

Client Relationship

Teamwork / Dynamics

Supervisory Responsibilities

Direct Reports

Indirect Reports

Travel and / or Driving Requirements

Education Level : (Required) : Bachelor's Degree

Field of Study / Area of Experience

2-4 years of experience

Experience in the alcohol or beverage industry preferred

Experience working in an agency, retail, CPG or CE environment

Skills, Knowledge and Abilities

Team player; works collaboratively with others.

Able to work in a fast-paced, results-driven environment.

Able to be nimble in ambiguity; be open to change; embrace innovative ideas.

Able to communicate effectively through various methods while appropriately tailoring the message to the audience.

Ability to work independently while managing multiple tasks and deadlines.

Proven success in the execution and evaluation of sampling programs

Experience with recruiting, interviewing, and training Brand Ambassadors

Experience in creating weekly schedules with specific parameters for execution

Experience with approving team events, recaps, and payroll systems

Environmental & Physical Requirements

Office / Sedentary Requirements : Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position / department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

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