Manager, Advancement Analytics

Title : Manager Advancement Analytics

Department : Advancement Services

Duration : Indefinite

Employment Status : Exempt Full Time

Job Summary

Reporting to the Senior Director Advancement Services the Manager Advancement Analytics will provide strategic leadership in the use of data to inform annual giving segmentation campaign strategy and constituent engagement. The Manager develops and oversees analytic frameworks dashboards and reports that measure appeal performance and engagement metrics across channels. This position partners closely with annual giving engagement and communications teams to ensure that appeals campaigns and donor experiences are guided by actionable insights. The Manager supervises a report writer who provides technical outputs and list generation ensuring that data is accurate timely and aligned with advancement goals.

Job Duties

• 30% - Data Management - Fundraising & Engagement Appeals - Build validate and deliver audience segmentation for all fundraising and engagement appeals across mail email digital and phone channels. Partner with Annual Giving Engagement and Communications teams to design audience strategies apply segmentation filters and test messaging and timing approaches. Coordinate data delivery schedules and maintain version control to ensure campaign accuracy and alignment with communication calendars. Develop and maintain dashboards and reports that monitor participation revenue and performance by channel and segment. Conduct post-campaign analysis to identify trends test outcomes and actionable insights that inform future strategies. Track engagement metricsincluding event participation volunteer involvement and digital activityand connect these indicators to giving outcomes. Support Advancement leadership by defining data-driven audience strategies and ensuring personalization and segmentation rules align with campaign goals. - (Essential)
• 25% - Data Hygiene & Database Management - Maintain the integrity of Advancement data by performing regular audits deduplication and address / email validation. Establish and maintain a regular cadence of data hygiene tasks. Oversee procedural documentation data definitions and source tracking. Scope prioritize and resolve data hygiene projects and identified data gaps to ensure accuracy consistency and institutional alignment. Oversee data imports and exports from internal and external systems (e.g. online giving event platforms prospect research tools). Collaborate with Advancement Services colleagues to enhance workflows implement quality-control checks and ensure optimal use of CRM tools. - (Essential)
• 15% - System Administration & Support - Serve as power user for Salesforce Education Cloud and Marketing Cloud Account Engagement (MCAE / Pardot). Support campaign setup user permissions system troubleshooting and process automation. Manage integration with reporting and analytics tools (e.g. CRM Analytics Tableau). Serve as the liaison with Advancement Services technical staff and vendors to escalate issues schedule updates and maintain system effectiveness. - (Essential)
• 15% - Data Governance & Reporting - Lead the development and maintenance of documentation business rules and training materials to support consistent data practices. Partner with Advancement Services colleagues to implement and monitor data hygiene and quality-control protocols. Ensure the accuracy consistency and integrity of Advancement data while maintaining compliance with institutional data governance policies CASE standards privacy regulations (FERPA CAN-SPAM) and IRS receipting requirements across list delivery reporting and other data-driven processes. Oversee ongoing data hygiene management and validation processes to ensure accuracy of constituent records campaign segmentation and reporting. Partner with Advancement Services colleagues to identify gaps resolve discrepancies and document data standards. Manage the delivery of key industry reports including the CASE VSE and Alumni Engagement Surveys. Ensure consistency accuracy and alignment of reports with strategic goals. - (Essential)
• 10% - Strategic Planning & Partnerships - Provide analytic support for campaign readiness leadership reporting and special initiatives. Contribute to Institutional Advancement projects that improve data integrity governance and operational efficiency. Collaborate with campus partners including Athletics the Career Center academic departments and other units to share engagement and give insights. Offer data-informed recommendations to support institutional engagement strategies. - (Essential)
• 5% - Supervision - Supervise and guide staff student assistants or project-based team members supporting data hygiene segmentation validation and analysis tasks ensuring quality control proper documentation and adherence to data standards. - (Essential)

Minimum Qualifications

prioritize multiple tasks / projects simultaneously prioritize and fulfill the functions of an office in a timely manner.

and annual performance appraisals.

Preferred Qualifications

EXPECTED HIRING RANGE : $73900 / yr-$95000 / yr

If you are offered this position at Occidental College your final base salary compensation will be determined based on factors such as skills education experience and / or geographic addition to those factors Occidental complies with applicable pay equity laws and considers internal equity among current employees when developing the final offer. Please keep in mind that the range mentioned above is the base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future and continued salary growth. We also offer a generous compensation and benefits package.

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1