CRM Specialist

A company is looking for a CRM Specialist to optimize and support CRM, CMS, and GVA platforms for enhanced operational efficiency. Key Responsibilities Design and maintain automation workflows to enhance marketing and operational efficiency Leverage data architecture and customer journey mapping to support personalized marketing strategies Manage CMS content updates and ensure data quality through regular audits and de-duplication Required Qualifications Bachelor's degree in Computer Science, Marketing, Business Administration, or related field Minimum of 4 years' experience in CRM administration, particularly with Salesforce and / or HubSpot Experience in creating and managing automation flows within CRM systems Strong understanding of CRM data structures and reporting tools Experience with data import / export tools and managing data analytics within CRM tools