Paid Media Strategist

PAID MEDIA STRATEGIST Direct Agents is looking for an experienced Paid Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships.

The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.  This NYC based role has a competitive salary range of $80,000 - $95,000, depending on experience, with annual compensation reviews based on performance.

Potential bi-annual bonus pay is based on company and individual performance.

THE ROLE As a Paid Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level.

You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.  Act as one of the main points of contact for assigned client accounts Develop a deep understanding of each client’s business, industry, and competition Lead the media strategy and planning process  Work with paid media execution teams to guide media optimization and implement experimentation strategy Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement Lead weekly / bi-weekly client status calls, quarterly business reviews, and other client meetings Advance relationships with clients and identify account growth opportunities Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics QA all client-facing deliverables Overseeing account and specialist teams on a project and client basis DESIRED BACKGROUND 4-6 years of experience in Paid Social and / or Paid Search Marketing, preferably with e-commerce / entertainment / direct response clients Comfortable handling raw data and identifying trends Excellent analytical and problem-solving skills Strong proficiency in Microsoft Excel Having an expert understanding of customer acquisition and direct response online marketing a big plus An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done Excellent written and verbal communication skills with the ability to communicate effectively across all levels  Ability to prioritize tasks, multitask, and manage time efficiently This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

WHY DIRECT AGENTS Work-Life Balance 4-Day Work Week :

• Join our innovative pilot program designed for sustained productivity and well-being Flexible PTO : Up to 24 days annually based on seniority, plus paid birthdays and volunteer days Family Support : Comprehensive paid parental leave and family-friendly policies Comprehensive Benefits Premium Healthcare : Full coverage options including One Medical, KindBody, and mental health support Wellness Perks : Citibike membership, fitness reimbursement, and wellness programs Community : Dog-friendly office, team events, and an inclusive culture that celebrates diversity Modern Tech Setup : MacBook Pro and premium software tools Innovation & Growth AI-Driven Innovation : Harness AI-powered workflows to optimize strategies and drive impactful results Future-Forward Tech : Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions Career Development : Shape your path through mentorship, training programs, and direct access to leadership Industry Impact : Contribute to thought leadership and strategic initiatives that drive agency innovation Outstanding Environment Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity Direct Agents is proud to be an equal opportunity employer.
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