PUBLIC RELATIONS SPECIALIST

PUBLIC RELATIONS SPECIALIST-(T230660)

Description

To strengthen and safeguard UAB's brand as a part of the Public Relations (PR) team through strategic content creation, management, and media relations, ensuring proactive and responsive communication.

Duties and Responsibilities :

• Develops content ideas and creates materials such as news releases, feature articles, newsletters, and promotional assets for internal and external audiences.
• Ensures clear communication of key messages while maintaining adherence to style guidelines.
• Curates and manages media lists while coordinating proactive and reactive media efforts to enhance UAB's visibility and representation across national, regional, trade, and local news outlets.
• Identifies and implements the most effective channels and distribution methods to maximize reach, engagement, and impact.
• Plans and executes PR events, including press conferences, to enhance media engagement and brand visibility.
• Represents the institution as a spokesperson, managing official communications and media relations to uphold its reputation and strategic messaging.
• Collaborates within the PR team to manage sensitive issues, facilitating and coordinating effective internal and external communications during crises and emergencies.
• Coordinates with Marketing and Communications teams and key stakeholders to ensure alignment between central and distributed PR efforts with institutional messaging and objectives.
• Compiles and analyzes relevant data to generate reports while staying informed on current trends and developments in the field.
• Perform other duties as assigned.

Salary Range : $47,665 - $61,965

Qualifications

Bachelors degree in communication, journalism, public relations or a related field. Work experience may NOT substitute for education requirement.

UAB is an Equal Employment / Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu / titleix.

Primary Location

: University

Job Category

: Media and Communication

Organization

: 170000000 Office of Marketing & Communications

Employee Status

: RegularShift : Day / 1st ShiftWork Arrangement (final schedule to be determined by the department / hiring manager) : OnsiteEqual Opportunity Statement : UAB is an Equal Employment / Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran’s status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB’s Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu / titleix.