Sr. Social Media Manager

Cavco Industries, Inc.Plano, TX , US

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About Cavco Industries : Our goal at Cavco Industries is to help make exceptional housing more affordable for more people nationwide. Cavco is a leading designer and builder of manufactured homes, modular homes, commercial buildings, park model RVs and vacation cabins. At Cavco, we believe in fostering creativity and innovation. As part of our in-house marketing team, you’ll have the opportunity to help shape the visual narrative of a leading company in the affordable housing sector. We offer competitive salaries, comprehensive benefits, and a dynamic work environment where your ideas can thrive.

Job purpose :

The Sr. Social Media Manager lives and breathes social media. You follow trends and naturally translate them into channel-appropriate content consistent with brand voice. You’re obsessed with engagement and love creating posts that resonate and drive action within the community. On any given day, you could be scripting and editing videos, reviewing analytics, answering customer questions, or dialing in next month’s calendar.

This role will focus on and execute high-level social media strategy and governance across key markets and channels in North America. You will work closely with senior leaders of the corporate Marketing team and retail / manufacturing partners to develop and implement a social media engagement strategy for B2B and B2C audiences.

Acting as player / coach and building a team of content creators, regional leads and agency contacts, the crucial responsibilities of this role will be building and growing the social media strategy with the goals of creating community, generating high quality leads by promoting relevant products and identifying opportunities within the competitive landscape to position Cavco Homes as a leader in manufactured housing. This role requires someone willing to get hands-on with the work, embrace brand tone and stay ahead of trends.

Essential duties and responsibilities :

Leadership & Innovation

Build a social media team that creates and executes strategy, engagement and analytics infrastructure, and usage guidelines based on best-in-class tactics and solutions
Ensure ongoing research and monitoring to ensure continuous improvement and optimization of our social media strategies, messaging and execution
Advocate for new ideas and pilot new thinking and tactics for key markets through proven thought leadership and expertise
Manage the continual development of the social media editorial calendar, ensuring campaigns and content are delivered on time

Strategy & Execution

Prioritize KPIs that drive impact for the business and ensure content is reaching defined audiences

Collaborate with marketing, sales, and product leaders on multi-touch attribution journeys for B2B and B2C lead generation

Partner with key internal and external stakeholders at all levels of the organization to set strategies and maximize content opportunities

Work closely with legal and compliance, as well as other internal stakeholders, to ensure accuracy and mitigate risk with all content and procedures

Research, Analytics & Reporting

Develop analytics to monitor and report on channel performance, trends and insights

Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and provide insights into key audiences as well as the competitive landscape

Ensure all initiatives have clearly defined KPIs that align with organizational goals and are sufficiently tracked

Minimum qualifications

10+ years corporate social media management (B2B + B2C) with experience in organic and influencer marketing and have a strong understanding of how to adjust brand voice by platform (TikTok, LinkedIn, Facebook, Instagram, etc.)

4+ years direct people management and proven track record of developing and mentoring teams from the ground up

Ability to create images, direct and edit video, write promotion copy or scripts, and conduct onscreen interviews as needed.

Demonstrated experience creating fun and engaging content and stories

Personally managed content calendar and projects including photography, video, scripting, and directing, with experience utilizing various channels and their available audience engagement tools (lead-gen forms, sponsored posts, audience targeting, etc)

Proven success working with influencers, including negotiating and contracting

Expertise in executive thought leadership and leveraging social platforms to raise brand awareness and further drive visibility and engagement for consumers and businesses

Ability to successfully manage multiple projects simultaneously with high attention to detail

Deadline-driven focus and ability to maintain superior quality under tight deadlines

Strong project and time management, planning and content development capabilities

Excellent verbal, written and interpersonal communication skills

Exceptional presentation proficiency with ability to deliver to all group sizes and organizational levels

Proficient with relevant image / video editing platforms

Ability to travel (25% - 50%) to events, or retail / manufacturing locations as needed

Bachelor’s degree or higher, or relevant experience

Working conditions

Must be able to work in-office full time from Plano, TX

Ability to work with standard office / computer equipment

Capable of working in an open office environment

Exerting up to 10 pounds of force occasionally, and / or a negligible amount of force frequently

Job involves sitting most of the time, but also involves walking or standing for brief periods of time

While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees / visitors

Disclaimer : This job description is intended to provide general information about the position. It is not an employment contract. As with all positions, the responsibilities and duties of this position may change. The company, in its discretion, may alter this job description at any time with or without notice.

EEO / AA Statement

Cavco Industries Inc., and all of its Subsidiaries are an EEO / AA (equal opportunity / affirmative action) institution and does not discriminate on the basis of sex, age, race, color, religion, physical or mental disability, creed, national origin, veteran status, sexual orientation, genetic information, gender identity, or gender expression in the programs or activities which it operates.

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Social Media Manager • Plano, TX , US