Sales Manager - Fashion Apparel Channel

About Us

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

Overview

The Sales Manager for the Fashion Apparel Channel will lead and grow Casio’s Timepiece business within the fashion and apparel retail sector. This role focuses on building strong retail partnerships, identifying new distribution opportunities, and driving sustainable growth through premium positioning, enhanced sell-through, and brand alignment.

Responsibilities

This position requires a strategic, data-driven sales professional with a strong understanding of the fashion retail environment and experience managing key accounts at the regional or national level. The following are key responsibilities :

Account Development & Management

Build and maintain strong relationships with retail partners, buyers, and key stakeholders in the fashion apparel channel.

Identify, pursue, and open new retail accounts aligned with brand positioning and growth targets.

Drive incremental distribution opportunities within existing accounts.

Sales Strategy & Execution

Develop and execute annual sales plans and door-opening strategies to achieve revenue, ASP, and sell-through goals.

Partner with marketing and product teams to align account strategies with brand initiatives, seasonal launches, and visual merchandising standards.

Analyze sales data to identify opportunities, trends, and performance gaps; present actionable insights to management.

Brand Representation & Market Intelligence

Represent Casio at key trade shows, events, and account meetings to enhance brand visibility and engagement.

Monitor market trends, competitor activity, and emerging opportunities within the fashion and lifestyle retail landscape.

Ensure all placements and promotional activities uphold Casio’s brand image and positioning.

Operational Excellence

Manage budgets effectively, including travel, T&E, and promotional spend.

Complete required reporting (sales forecasts, call reports, expense reports) accurately and on time.

Collaborate cross-functionally with internal teams to optimize programs and achieve business objectives.

Qualifications

Bachelor’s degree in Business or Marketing preferred.

6+ years of experience in sales or account management, within the timepiece, fashion, lifestyle industries.

Proven track record of growing premium or fashion lifestyle brands within key retail channels.

Strong analytical and presentation skills, with the ability to turn data into actionable sales strategies.

Excellent written and verbal communication skills; proficiency in MS Office (Excel, PowerPoint, Outlook).

Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.

Willingness to travel regularly for account visits, events, and trade shows.

LOCATION

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

JOIN THE CASIO TEAM

Benefits

Health Coverage : High-quality medical, dental, vision, and prescription drug plans

Retirement Savings : 401(k) plan with employer matching contributions

Time Off : Generous paid time off to relax and recharge

Insurance Options : Life, legal, pet, and supplemental insurance plans

Mental Health Support : Access to virtual and in-person counseling for individuals and families

Education Support : Tuition reimbursement to invest in your growth

Fitness Benefits : On-site fitness center (dependent on office location)

We welcome applications from all qualified candidates who are currently authorized to work full-time in the United States. Please note, however, that Casio is unable to offer visa sponsorship for this position.

This position offers a base salary range from $90,000 to $110,000 a year plus bonus, determined by a variety of factors including relevant skills, experience, location, business needs and market demand.

Disclaimer : This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of colleagues assigned to this job.

Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.

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