Director / Sr. Director Marketing

Director of Marketing ensures the effective marketing Fibrinogen Concetrate in US, developing short and long term strategy and plans to attain sales and profit targets. Lead / collaborate with brand and functional partners, which are focused on healthcare professional marketing, in defining and delivering the brand strategies that enhance HCP understanding of the brand's core benefits and keeps the patient at the center of all that we do. Lead creative development and execution of marketing activities to achieve campaign objectives in AFD. Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales. Strong matrix collaboration critical to remove barriers and drive change with ability to build relationships quickly and effectively to achieve goals.

Responsibilities include but are not limited to the following :

• Define, develop, and manage marketing objectives, strategies, and tactics (Brand Plan) to support brands’ financial targets for Fibrinogen Concetrate. Articulates recommendations and crafts business cases to gain consensus from commercial and division leadership and their teams to move forward.
• Serve as brand steward within organization, ensuring alignment of priorities to meet objectives and advocating for resources necessary to deliver P&L targets. Achieves on or above budget performance by monitoring performance against the OPEX budget in all areas of marketing.
• Lead creative development and execution of marketing activities to achieve campaign objectives in Fibrinogen. Stimulate creativity and innovative thinking for HCP promotion and recommend changes to better serve customer, address need gaps and maximum sales.
• Ensures the development and pull-through of effective marketing strategies and programs by providing analytical and strategic leadership.
• Synthesize data from disparate sources to uncover market insights that can transform the business. Keeps abreast of innovators and disrupters where Grifols can offensively align or defensively prepare.
• Liaise with key stakeholders, such as Sales, Medical Affairs, DcX and Account Management teams, to ensure meetings needs of customers and identify innovative opportunities to improve customer engagement.
• Oversee field guidance to ensure understanding and appropriate deployment of promotional campaigns to achieve objectives.
• Lead cross-functional collaboration with operations partners (Sales training, data analytics, GRP) to ensure sales representatives are prepared and armed with most up-to-date information to achieve sales targets.
• Work closely with Market Research and Strategy team counterparts to ensure alignment of objectives and achievement of objectives. Ideally, identifying new ways to elevate and differentiate Fibrinogen brand in a competitive marketplace.
• In time, responsibility may include attracting, developing and retaining a motivated, competent marketing team and prepare staff to meet the current and future needs of the business.

Additional Responsibilities :

Skills / Qualifications / Education Requirements :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, education, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions)

Work is performed in an office environment with exposure to electrical office equipment. Frequently sits for 6-8 hours per day. Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists. Frequently walks. Occasionally bends and twists neck. Light to moderate lifting and carrying objects with a maximum lift of 25lbs. Frequently drives to site locations and frequently travels within the United States. Able to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences. Frequently interacts with others, relates sensitive information to diverse groups. Ability to apply abstract principles to solve complex conceptual issues. Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. #LI-CB1

Third Party Agency and Recruiter Notice :

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse / family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.

Location :  NORTH AMERICA : USA : NC-RTP : USNC0001 - RTP NC-Headquarters