Job Description
As a Digital Marketing Manager focused on lower funnel conversion, you will play a critical role in executing performance-driven paid media campaigns that directly impact revenue growth. In close collaboration with our paid media agency and internal growth teams, you’ll manage, optimize, and scale campaigns to maximize conversion rates, customer acquisition, and ROI. Your data-first approach and mastery of performance marketing will guide our strategy across platforms and drive measurable results.
Key Responsibilities
Conversion-Focused Campaign Strategy
- Develop lower funnel strategies aligned with ROAS, CPA, and CVR goals
- Deploy campaigns focused on purchases, signups, or other key conversion events
Performance Execution & Optimization
Lead execution across paid search, social, video, and retargeting with bid and segment strategyRun A / B tests and optimize creatives, audiences, and placements for performanceBudget Strategy & Efficiency
Manage spend across platforms to maximize ROI and maintain efficiencyMonitor pacing and performance daily; make real-time adjustments to reach goalsAnalytics & Reporting
Own KPI dashboards and provide insights that guide strategy and creative directionDeliver actionable recommendations through weekly and monthly reportsAbility to use GA4 to track, analyze, to report on and optimize campaignsAgency Collaboration
Serve as main contact for paid media agency, ensuring alignment and performanceGuide vendors with strategic direction and regular evaluationsCRO & Funnel Optimization
Partner with Product, Growth, and Creative teams to reduce funnel frictionAnalyze customer journeys and optimize targeting and post-click behaviorMarket Trends & Best Practices
Stay updated on algorithm changes, ad formats, and emerging conversion tacticsTest new tools and strategies to enhance campaign effectivenessQualifications
Bachelor's degree in Marketing, Business, Analytics, or a related field3+ years in performance marketing focused on conversions and ROIDeep expertise in platforms like Meta Ads, Google Ads, TikTok AdsStrong analytical skills and comfort with tools like GA4, Looker, ExcelExperience with attribution models, CRO, and agency managementExcellent communication and cross-functional collaboration skills