Marketing Manager, Communications

Marketing Manager, Communications

FlowPlay is a leading developer of online virtual worlds and casual free-to-play games. Our flagship titlesVegas World, Seven Seas Casino, and Casino World (and formerly, Our World)engage millions of players around the globe. We've also got exciting new games on the horizon, including ventures into real money gaming, that are driving transformative changes in how we entertain and engage our players. As a privately held, Seattle-based company, we pride ourselves on combining creativity, technology, and community to deliver experiences that entertain and connect people. At FlowPlay, our culture is authentic, collaborative, entrepreneurial, and people-first. We are a tight-knit team that values innovation, inclusion, and a healthy work-life balance.

The Marketing Manager, Communications is responsible for developing, executing, and optimizing email and push notification marketing strategies that drive customer retention, engagement, and lifetime value across FlowPlay's online gaming platforms. This role requires deep expertise in email marketing, mobile push, segmentation, data-driven campaign optimization, and lifecycle communications. The Manager will lead the strategic use of external communication channels, oversee campaign execution, and cultivate continuous improvement in performance through testing and analytics.

Key Responsibilities

• Develop and implement lifecycle marketing strategies to engage players, increase retention, and maximize lifetime value.
• Design and execute multi-touch communication campaigns across email, mobile / web push, SMS, in-app messages, and to a lesser degree, social media platforms.
• Manage and maintain content calendars for all major email initiatives and launches.
• Lead A / B and multivariate testing of key email variables and messaging to improve engagement and conversion rates.
• Analyze campaign performance data, report key insights, and proactively refine strategies based on results.
• Collaborate closely with Product, Engineering, Community Management, and Design teams to ensure email content aligns with player experiences.
• Ensure email communications comply with regulatory requirements and best practices in the gaming industry.
• Oversee segmentation, personalization, and dynamic content initiatives within the email marketing program.
• Stay current with trends, tools, and technologies in email marketing and lifecycle communications.

Performance Expectations

Required Skills and Competencies

Additional Preferred Qualifications

At FlowPlay, we pride ourselves on being a company that we all love working for. We have been regularly featured among the 20 best places to work in Seattle (according to Seattle Business Magazine), and our average tenure in the company is almost 8 years. Despite delivering large and successful games with global reach, we have a small team culture where each colleague's impact can be felt. In surveys, our employees report high satisfaction rates, and say that they enjoy getting to know and work with each other and value working on games that bring people joy.

We offer :

Compensation includes a base salary of $110,000-130,000 + bonus + equity.