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Solution Architect - CDP and Martech (Katy)
Solution Architect - CDP and Martech (Katy)BayOne Solutions • Katy, TX, US
Solution Architect - CDP and Martech (Katy)

Solution Architect - CDP and Martech (Katy)

BayOne Solutions • Katy, TX, US
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Are you passionate about architecting solutions that unify customer data, personalization, content, and measurement to drive impactful marketing strategies and enhance customer experiences?

We are looking for a Solution Architect Customer Data & Marketing Technology to define and deliver scalable, secure, and future-ready architectures. In this role, youll lead the design of solutions across Customer Data Platforms (CDP), Marketing Automation (Email / SMS / Push), CMS / DAM, AdTech, and Analytics ecosystems.

You will collaborate with Marketing, Product, IT, Data Science, and vendor partners to enable Customer 360, real-time personalization, ML-driven decision making, closed-loop measurement, and omnichannel engagement. This is a highly visible role where your expertise will directly shape how we connect with customers and measure impact on a scale.

Education :

  • Bachelors degree in Computer Science, Information Systems, Marketing Technology, Engineering, or a related field (Masters degree a plus).

Work Experiences :

  • 6+ years of experience in solution architecture, customer data, marketing technology, or related fields, with at least 3+ years in an architecture discipline, preferably in retail.
  • Proven expertise in CDP (COTS or in-house), customer MDM, CRM / loyalty systems, and Customer 360 solutions.
  • Experience designing architectures for personalization, ML decisioning, loyalty programs, closed-loop measurement, and attribution.
  • Hands-on experience with marketing automation platforms (ESP / SMS / Push) integrated with customer data and analytics platforms.
  • End-to-end experience across the MarTech and AdTech stack, spanning CDP / MDM, personalization engines, paid media platforms, analytics, and attribution.
  • Background integrating CMS / DAM platforms with personalization and engagement ecosystems.
  • Skilled in high-volume, high-velocity data ingestion architectures (batch and streaming).
  • Experience working with Data Science teams to operationalize ML models into customer-facing workflows.
  • Exposure to AI-driven engagement, automation, and GenAI considered a plus.

    • Skills :

  • Proficiency with MarTech / AdTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, Google Analytics, and automation platforms.
  • Strong technical knowledge in :
  • Customer Data : CDP, MDM, Customer 360.
  • Identity resolution : First part, Hybrid
  • Marketing Platforms : ESP / SMS / Push, CRM, CMS / DAM, personalization engines.
  • AdTech / Media : paid media platforms, attribution frameworks, RMN.
  • Cloud Platforms : GCP preferred (AWS / Azure acceptable).
  • Integration Patterns : APIs, microservices, event-driven architectures (Kafka, Pub / Sub).
  • Data Platforms : Data Lakes, Warehouses, Lakehouse patterns, structured / unstructured DBs.
  • Data Analytics & AI / GenAI : enabling predictive, prescriptive, and generative applications.
  • Process Automation : DevOps, AIOps, enterprise automation frameworks.
  • Excellent communication and presentation skills with the ability to simplify complex concepts for business and executive stakeholders.
  • Strong problem-solving, creativity, and ability to balance technical rigor with business value.

    • Responsibilities :

  • Architecture & Design : Define and deliver solution architectures for CDP, MDM, Customer 360, marketing automation, personalization, and attribution ecosystems.
  • Integration : Ensure seamless connections between MarTech platforms, AdTech tools, data platforms, CMS / DAM, and analytics.
  • Personalization & Decisioning : Architect real-time personalization, ML / AI decisioning engines, and closed-loop measurement frameworks.
  • Data & Content Tech Strategy : Define standards for data flows, identity resolution, golden record management, and content governance.
  • Innovation & Strategy : Stay ahead of trends in MarTech, AdTech, AI, and analytics; recommend new technologies that drive measurable business value.
  • Governance & Oversight : Serve as design authority for customer data and marketing technology, ensuring compliance with privacy, scalability, and security standards.
  • Collaboration : Partner with Marketing, IT, Data Science, and vendors (Treasure Data, GCP, CMS / DAM partners) to align on roadmaps and deliver outcomes.
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    Solution Architect • Katy, TX, US

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