Brand Design Manager

Overview

At PepsiCo design, we have a saying : “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.

Our goal is clear : to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Responsibilities

As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.

Strategy, Design, and Innovation

• Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda.
• Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer / Brand Partner requirements. The Brand Design
• Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.

Design Project Management

Supporting the PepsiCo Design Organization in US Divisions

External Design Network

Compensation and Benefits :

Qualifications

Preferred Qualifications :

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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