VP, Sales

Job Summary

The vice President, Sales oversees multiple markets and is responsible for the division’s overall revenue performance, operating profits, and culture. This role functions as a Coach, providing leadership, mentoring, and accountability for Executive Directors and all levels of the sales organization below them. The VP, Sales ensures sales teams embrace Viamedia.ai’s cross media approach by integrating linear and digital products to deliver best-in-class solutions for business customers.

Essential Functions

Serve as a Coach to Executive Directors, Market Sales Directors, Senior Sales Directors, Sales Directions, and Account Executives, providing leadership, mentorship, and accountability.

Drive overall revenue, profitability, and cultural health for assigned regions.

Develop and execute strategies to achieve and exceed revenue and operating profit expectations across all markets.

Partner with General Managers, Sales Managers, and Sales Teams to evaluate :

Performance against goals for all lines of revenue.

Pipeline and activity by region, market and AE.

CNA & proposal generation, account development, and number of active accounts.

Regional and market operating profit metrics.

Compliance with scorecard KPIs and E3 Map initiatives, including rate integrity and Account List Management.

Ensure consistent adoption of Viamedia.ai University, fostering a culture of self-improvement and professional growth.

Provide coaching and training to Sales Managers and Directors, ensuring product knowledge and leadership development.

Manage departmental resources including revenue, expenses, salaries, and commissions to maximize profitability.

Research and present new business opportunities to executive leadership.

Collaborate with cross-functional departments (production, linear ops, accounting, customer success, operations, and marketing) to deliver quality work and enhance business success.

Ensure compliance with all company EEO policies and procedures.

Other duties as assigned.

Qualifications & Requirements

Bachelor’s degree in Sales, Marketing, Business, or equivalent experience.

10+ years of media sales, with at least 5 years of media sales management.

Proven track record of exceeding sales goals and driving consistent revenue performance.

Strong leadership skills with the ability to coach, mentor, and inspire leaders of leaders.

Excellent communication, presentation, and relationship management skills.

Analytical and problem-solving ability with a strong awareness of competitive conditions.

Ability to travel extensively as required.

Compensation & Quota

Competitive executive-level salary plus performance-based commission structure.

Responsible for direct leadership of Executive Directors and all sales roles below them.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by individuals in this role. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Viamedia.ai reserves the right to amend or change this job description at any time, with or without notice. Viamedia.ai is an Equal Opportunity Employer.

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