Social Media Manager

Job Title : Social Media Manager

Department : Branding, Marketing, and Communications

Reports To : National Director, Communications

FLSA Status : Exempt

Band : C1 – Location 2

JOB DESCRIPTION

The Social Media Manager (SMM) will work in a dynamic tam environment to amplify UNCF’s national work and local engagement efforts, with a focus on building a robust cross-section of ambassadors, supporters and advocates. This role offers the benefits of working for an established organization with more than 70 years of history in the education landscape, while also providing an entrepreneurial experience since the SMM will also work to build out the K-12 social / digital engagement strategy. The SMM will be based at UNCF headquarters in Washington, DC, occasionally traveling to our UNCF key markets and events across the country.

ABOUT UNCF

The United Negro College Fund (UNCF) has been an engine of educational achievement for more than 80 years. UNCF’s mission is to build a robust and nationally recognized pipeline of HBCU students who, because of UNCF support, become highly qualified college graduates. In addition, UNCF ensures that its member institutions remain respected models of best practices in moving students to and through college. Since its inception in 1944, UNCF has raised over $6 billion in private support, distributed scholarships to help students attend school, and enabled more than 500,000 scholars and low-income students to graduate from UNCF’s member historically black colleges and universities (HBCUs) and launch professional careers. UNCF is committed to closing the educational attainment gap by increasing postsecondary access and success for student groups, particularly low-income and first-generation students.

PRIMARY RESPONSIBILITIES AND DUTIES :

• Set strategy for each UNCF national channel (with a primary focus on Instagram, Twitter, Facebook, LinkedIn, Email andBlog).
• Oversee programming across key social channels (managing Instagram feed and Stories, Facebook posting, Twitter, email planning and production, LinkedIn posting and Blog production).
• Generate andmaintaincontent calendar for all UNCF national channels.
• Generate ideation, execution and production of social media campaigns, creative content and strategies, as well as newsletter.
• Experiment with live-streaming, gifs, audio, and other multi-media storytelling across platforms.
• Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction.
• Report and analyze contentperformance,acrosssocial.
• UNCF’s K-12 Initiative is implemented at the national and localleveland those responsibilities will include :
• Manage and track content development and dissemination with K-12 and Communications teams. Align external communications and marketing materials with strategic priorities for UNCF, including student outreach, alumni engagement, and greater education influencer engagement.
• Produce or coordinate publication-ready content highlighting K-12 efforts, current K-12 Walton-UNCF Education Fellows and Fellowship alumni, and HBCU presidents,studentsand alumni for dissemination via internal and external communication platforms.
• Monitor social and traditional media coverage and conversations on the issues important to the K-12 initiativein order toidentify key opportunities for engagement, thisincludes following key reporters, allied organizations, and other influencers.
• Perform regular content development, editing, readership study, and enrichmentfordigital content for the K-12 initiative.
• Provide regular updates to the Director of K-12 initiativesrelativetothestatusactivities.

SUPERVISORY RESPONSIBILITIES

This position will periodically supervise interns.

QUALIFICATIONS :

EDUCATION AND EXPERIENCE

Bachelor's degree (B. A.) in Journalism, Marketing, or public relations preferred or related discipline from four-year college or university and 5-7 years of relevant work experience.

OTHER SKILLS AND ABILITIES

COMPENSATION AND BENEFITS

Benefits include :

Medical, Dental & Vision

Vacation, Sick & Personal Leave

Life Insurance (Basic & Optional)

Flex Spending Accounts

403(b) Retirement Account

Holiday Savings Plan

Annual Success Sharing

Salary Range :   $61,200.00 To $68,900.00 per year (Salary is commensurate with experience.) This is a hybrid role : 4 days on-site and 1-day remote per week, located in UNCF’s Washington DC Headquarters building.

Background checks required.

UNCF is EOE M / F / D / V