Business Analytics Consultant

Job Description

Job Summary

The Business Analytics Consultant provides advanced analytical support across multiple customer groups and therapeutic areas. This role serves as an expert in statistical methodologies used to measure marketing impact, offering insights that guide promotional strategy, brand planning, and forecasting. The position requires deep knowledge of the pharmaceutical industry, strong familiarity with industry data sources, and the ability to translate complex analytics into actionable recommendations.

Responsibilities

• Conduct advanced analytics—including marketing mix modeling, ROI analyses, customer profiling, segmentation, and predictive modeling—to inform marketing and promotional strategies.
• Support brand planning, commercial model evolution, and resource allocation across customer channels.
• Serve as a liaison between Marketing and Sales to support the development of effective business tactics and strategies.
• Lead the development of customer targets and segments aligned with strategic objectives.
• Execute departmental procedures and ensure marketing strategies are accurately reflected in sales force call plans.
• Communicate analytical results clearly to internal stakeholders to ensure insights are understood and applied.
• Share expertise on analytical methodologies, best practices, tools, and vendors within the department.
• Adapt work processes to meet evolving therapeutic area and business needs.

Qualifications