Paid Marketing Manager

Paid Marketing Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to lifewhether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across Paid Search, Display, and YouTube channels. This role will play a critical part in driving full funnel growth and broadening Figma's reach to new audiences. As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, SEO, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma's brand. This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What You'll Do At Figma :

• Develop and execute paid media strategies across Paid Search, Display, and YouTube, focusing on full-funnel growth
• Collaborate with cross-functional teams (e.g., PMM, SEO, DS) to align strategies, measurement, and messaging with Figma's brand and product offerings
• Build and maintain a roadmap for testing and optimizing channel performance and lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals

We'd Love To Hear From You If You Have :

While Not Required, It's An Added Plus If You Also Have :

At Figma, one of our values is Grow As You Go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Annual Base Salary Range (SF / NY Hub) : $122,000 - $288,000 USD

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future.

Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity / expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.