Remote- Lifecycle Marketing Manager

Lifecycle Marketing Manager

We're looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone's fingertips.

At Green Dot, we are evolving to a new and permanent "Work from Anywhere" model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

Job Description

Job Summary

We're looking for a Lifecycle Marketing Manager with deep expertise in CRM and marketing automation to help drive engagement and retention for our digital banking customers. This role is ideal for a marketer who thrives at the intersection of technology, data, and customer experience someone who can translate strategic goals into well-crafted, automated campaigns that educate, empower, and build lasting trust with customers.

You'll manage end-to-end lifecycle programs across email, SMS, push, and in-app channels, ensuring every communication adds value and drives account usage and retention.

Key Responsibilities

Lifecycle Campaign Execution

• Build, QA, and deploy automated lifecycle campaigns and real-time messages across email, SMS, push, and in-app channels using Braze (or similar platform).
• Translate lifecycle and brand strategies into targeted journeys that guide customers through onboarding, engagement, retention, and reactivation.
• Collaborate with brand marketing and creative teams to develop messaging that's relevant, compliant, and aligned with our brand voice.
• Test, optimize, and personalize communications to improve engagement, activation, and retention rates.

Customer Journey Management

Content & Quality Assurance

Data, Reporting & Optimization

Compliance & Governance

Qualifications

Success in This Role Looks Like

Position Type

Regular

Pay Range

The targeted base salary for this position is $109,300 to $163,900 per year. The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate's geographical location.

We're Here to Support YouAccommodations Upon Request

Green Dot is committed to providing an inclusive and accessible hiring experience for all candidates. If you require a reasonable accommodation during any part of the application or interview process, we encourage you to let us know. We will work with you to meet your needs in a way that respects your privacy and ensures equal opportunity. Our goal is to support every applicant in showcasing their talents and potential.

Work Authorization Requirement

At Green Dot Corporation, we value diversity and strive for fair and inclusive hiring practices. However, we are currently unable to offer visa sponsorship. All applicants must be legally authorized to work in the United States at the time of application and throughout the duration of employment, without the need for current or future sponsorship.