VP of Marketing

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Instead is a tax platform designed to help taxpayers and tax professionals collaborate to save money on taxes and file tax returns. As the first company in decades to receive IRS approvals to E‑file 1040, 1041, 1120, 1120S, and 1065 — we’re re‑inventing a complex category. Founded in 2023, Instead combines LLMs with tax law to make tax management a continuous, proactive process rather than a dreaded annual deadline.

Instead’s investors include Sarah Guo from Conviction and many of our customers who believe in our mission and vision. The team comprises talented leaders from leading tax, financial services and fintech companies — Gusto, Intuit, Zenefits, Thomson Reuters, Wolters Kluwer, Bloomberg — as well as top tax & accounting firms such as PwC, BDO, RSM, and KPMG.

Instead was a 2024 Innovation Award Finalist in CPA Practice Advisor. The CEO, Andrew Argue, is a CPA and has been named Top 100 Most Influential People in the Accounting Profession twice - Ones To Watch and CPA Practice Advisors 20 under 40.

About the Role

We’ve grown our team 4× to over 170 team members and we’re still scaling fast. We’re looking for a talented VP of Marketing to join our executive team and drive Instead’s overall marketing strategy and execution. In this role, you will own all aspects of marketing – from shaping our brand narrative and driving demand generation, to accelerating growth and leading product marketing for new features and offerings.

As the marketing leader, you will build and mentor a high‑performing team and work closely with cross‑functional partners in Product, Sales, Account Management and Customer Success to align our go‑to‑market strategy with business objectives. This is a high‑impact leadership position where you’ll work in person in SF and report directly to the CEO and play a pivotal role in scaling Instead’s reach and revenue. If you are a strategic thinker who can also roll up your sleeves in a lean startup, let’s talk.

What You’ll Do

• Develop and execute a comprehensive marketing strategy across brand, demand generation, growth, and product marketing.
• Elevate brand positioning and messaging to drive market awareness to taxpayers and the tax professional channel.
• Lead multi‑channel campaigns and optimize ROI using data‑driven insights.
• Build and mentor a high‑performing marketing team.
• Collaborate with Sales, Product, and Customer Success to align go‑to‑market strategies.
• Oversee marketing analytics with a 2M+ budget allocation for continuous improvement.
• Leverage AI throughout the entire GTM motion with an effective, lean team.

What You’ll Need

Nice to Have

Equal Opportunity Employer - M / F / D / V

We trust our team with sensitive information, so all candidates who receive and accept employment offers must complete a background check before joining us. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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